Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.
Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.
Shade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.