Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.
Powered by our new ammonia-free technology, L'Oréal Préférence Le Blonding Acidic Toners effectively neutralise unwanted orange and yellow tones for an ultra-blonde that lasts.
After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness. Get up to 4 weeks of pure blonde, in 5 minutes.
L'Oréal Paris Preference Powered by our new ammonia-free technology, After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness.
Directions:
Apply colour mixture first to your roots. Use an applicator tip to help part your hair into small even sections. Then apply on lengths and spread all over your hair.
Massage mixture all through your hair until fully saturated. Leave in for 5 minutes.
Pour a little warm water on your hair and massage gently. Rinse thoroughly until the water runs clear.
Spread the reinforcing conditioner all over your hair and massage gently. Leave in for 2 minutes, Rinse thoroughly.