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Preference

Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.

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Preference Infinia Permanent Color 4.013 Paris
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Preference Infinia Permanent Color 4.013 Paris
Preference Infinia Permanent Color 4.01 Paris

Preference is legendary for its lustrous colour results, and fade resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of Préférence, with color radiance for up to 8 weeks. Improved fragrance for a better color experience.

Preference Infinia Permanent Color 3 Brasilla
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Preference Infinia Permanent Color 3 Brasilla

Preference an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color and shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference Infinia Permanent Color 5 Palma
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Preference Infinia Permanent Color 5 Palma

Preference, an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference Infinia Permanent Color 8 California
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Preference Infinia Permanent Color 8 California

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 11.11 Ultra Light
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Preference Infinia Permanent Color 11.11 Ultra Light

Glamorous, fade-defiant color with up to 100% grey coverage. Loreal Paris Preference Infinia 11. 11 Ultra Light Blonde Hair Dye is an expert in fade-defying color, and now includes for the first time an additional Color Extender.

Preference Infinia Permanent Color 6.21 Opera Iridescent Light Brown
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Preference Infinia Permanent Color 6.21 Opera Iridescent Light Brown
Infinia Preference Color Extender 6.21 Opera Iridescent Light Brown

Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks. Improved fragrance for a better color experience. Available in opera 6.21 iridescent light brown color shade.

Preference Permanent Color Ultra Platinum
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Preference Permanent Color Ultra Platinum

Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.

With a luxurious fragrance to help enhance your lightening experience.

Preference Infinia Permanent Color 4.15 Caracas Iced Chocolate
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Preference Infinia Permanent Color 4.15 Caracas Iced Chocolate

L'Oreal Recital Preference 4.15 is ideal for medium blonde to very dark brown hair.

  • Enriched with high shine elixar.
  • Up to 8 weeks of lustrous color.
  • Promotes healthy gums and whitens teeth discolored by Tea & Coffee, smoking, red
  • Perfect grey coverage.
  • Permanent color .
Preference Infinia Permanent Color 6.45 Brooklyn Intense Copper Auburn
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Preference Infinia Permanent Color 6.45 Brooklyn Intense Copper Auburn

L'Oreal Recital Preference 6.45 is ideal for use on hair that is currently between very light blonde and very dark brown.

This permanent hair dye covers greys perfectly - even if you have a lot - and comes with a high shine elixir and conditioner to ensure that your hair is radiantly shiny for a long time.

Preference Infinia Permanent Color 5.3 Virginia Chestnut Brown
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Preference Infinia Permanent Color 5.3 Virginia Chestnut Brown

Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.

Preference Luminous Permanent Hair Color Vienna Blonde
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Preference Luminous Permanent Hair Color Vienna Blonde
LOreal, Preference Luminous Permanent Hair Color 7.0 Vienna Blonde are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous colour. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Loreal Paris Preference Hair Color 1 Napoli Black
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Loreal Paris Preference Hair Color 1 Napoli Black

Shade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.

Showing: 13 - 24 of 41