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Preference

Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.

Showing: 13 - 24 of 35
Preference High Intensity Permanent Gel Hair Colour Smokey Grey
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Preference High Intensity Permanent Gel Hair Colour Smokey Grey
Our Preference expertise is now at the service of Vivid Colours. Get a Smokey Grey colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Magnetic Plum
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Selected colormy imagePrice£0.01
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Preference High Intensity Permanent Gel Hair Colour Magnetic Plum
Our Preference expertise is now at the service of Vivid Colours. Get a Magnetic Plum colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Light Rose Gold
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Selected colormy imagePrice£0.01
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Preference High Intensity Permanent Gel Hair Colour Light Rose Gold
Our Preference expertise is now at the service of Vivid Colours. Get a Light Rose Gold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Bright Red
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Selected colormy imagePrice£5.68
Quantity: ADD
Preference High Intensity Permanent Gel Hair Colour Bright Red
Our Preference expertise is now at the service of Vivid Colours. Get a Bright Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Copper
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Selected colormy imagePrice£0.01
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Preference High Intensity Permanent Gel Hair Colour Copper
Our Preference expertise is now at the service of Vivid Colours. Get a Copper colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Blue Black
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Selected colormy imagePrice£5.68
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Preference High Intensity Permanent Gel Hair Colour Blue Black
Our Preference expertise is now at the service of Vivid Colours. Get a Blue Black bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Permanent Gel Hair Colour Mocha
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Selected colormy imagePrice£5.68
Quantity: ADD
Preference High Intensity Permanent Gel Hair Colour Mocha
Our Preference expertise is now at the service of Vivid Colours. Get a Mocha colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Preference High Intensity Shimmering Colour Electric Mango
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Selected colormy imagePrice£5.68
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Preference High Intensity Shimmering Colour Electric Mango
Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Electric Mango bold colour with radiance that holds for up to 8 weeks.

Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

Electric Mango was inspired by the biggest park of Tokyo, Yoyogi and its colorful electric orange autumn foliage. Be colour safe and always do your 48-hour patch test.

Preference Infinia Permanent Color 7.3 Florida
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Selected colormy imagePrice£6.92
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Preference Infinia Permanent Color 7.3 Florida

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 9.1 Viking
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Preference Infinia Permanent Color 9.1 Viking
Preference Infinia Permanent Color 9.1 Viking

Preference Infinia Permanent Color 9.1 Viking.Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks.Improved fragrance for a better color experience.

Preference Infinia Permanent Color 10.1 Helsinki
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Selected colormy imagePrice£0.01
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Preference Infinia Permanent Color 10.1 Helsinki

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky. The colors are, 1 naples black, 2.16 black voilet ultra voilet black, 3 brasilia dark brown, 3.66 dark red ultra voilet, 4 tahiti deep brown, 4.15 caracas deep mahogany brown.

Preference Infinia Permanent Color 10.21 Stockholm
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Selected colormy imagePrice£7.68
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Preference Infinia Permanent Color 10.21 Stockholm

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Showing: 13 - 24 of 35