Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.
Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.
Glamorous, fade-defiant color with up to 100% grey coverage. Loreal Paris Preference Infinia 11. 11 Ultra Light Blonde Hair Dye is an expert in fade-defying color, and now includes for the first time an additional Color Extender.
Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.
With a luxurious fragrance to help enhance your lightening experience.
L'Oreal Recital Preference 6.45 is ideal for use on hair that is currently between very light blonde and very dark brown.
This permanent hair dye covers greys perfectly - even if you have a lot - and comes with a high shine elixir and conditioner to ensure that your hair is radiantly shiny for a long time.
Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.
Shade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.
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