Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.
Colorista is now Preference Vivids. Our Preference expertise is at t
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Glamorous, fade-defiant color with up to 100% grey coverage. Lore
Absolute platinum, lustrous shine Reveal your in
Preference, an expert in fade-defying hair dye,