Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color P11 Deeply Wicked Black

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference is legendary for its lustrous colour results, and fade resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of Préférence, with color radiance for up to 8 weeks. Improved fragrance for a better color experience.

Preference an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color and shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference, an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Glamorous, fade-defiant color with up to 100% grey coverage. Loreal Paris Preference Infinia 11. 11 Ultra Light Blonde Hair Dye is an expert in fade-defying color, and now includes for the first time an additional Color Extender.

Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.

With a luxurious fragrance to help enhance your lightening experience.

Permanent colouration for shiny highlights and a salon-inspired look thanks to balm with direct dyes. Includes touch applicator for salon-inspired looks .

Result:

Naturally shiny balayage highlights with dark blonde to light brown hair with naturally gradient highlights with gentle transitions .

Application:

• Dyeing the hair with colouring gel and brush.
• Wash out after 25-45 minutes exposure time.
• Intensive care with care balm once per week.

Salon-inspired touch applicator for easy application and precise application, colouration. Can be used on all hair types