Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.
Preference an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color and shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.
Preference, an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.
Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.
Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.
With a luxurious fragrance to help enhance your lightening experience.
L'Oreal Recital Preference 4.15 is ideal for medium blonde to very dark brown hair.
L'Oreal Recital Preference 6.45 is ideal for use on hair that is currently between very light blonde and very dark brown.
This permanent hair dye covers greys perfectly - even if you have a lot - and comes with a high shine elixir and conditioner to ensure that your hair is radiantly shiny for a long time.
Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.
Shade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.