Powered by our new ammonia-free technology, L'Oréal Préférence Le Blonding Acidic Toners effectively neutralise unwanted orange and yellow tones for an ultra-blonde that lasts.

After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness. Get up to 4 weeks of pure blonde, in 5 minutes.

L'Oréal Paris Preference Powered by our new ammonia-free technology, After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness.

Directions:

Apply colour mixture first to your roots. Use an applicator tip to help part your hair into small even sections. Then apply on lengths and spread all over your hair.

Massage mixture all through your hair until fully saturated. Leave in for 5 minutes.

Pour a little warm water on your hair and massage gently. Rinse thoroughly until the water runs clear.

Spread the reinforcing conditioner all over your hair and massage gently. Leave in for 2 minutes, Rinse thoroughly.

the new Preference Les Ombre kit is designed to give you luminous highlights suitable for natural dark blonde. The kit comes with new professionally inspired tools and new root blending mask to give natural looking smokey root effect.

L'Oréal Paris Préférence Balayage -sliding lightening set allows you to create natural-looking glowing streaks and balayage looks in your hair. For naturally blonde or dark blonde hair or in between.

With the new L'Oréal Paris Préférence Balayage professional set, you can achieve salon-quality results. The streaks blend beautifully with your own natural hair color.

The new EXPERT TOUCH APPLICATION BRUSH is easy to use and combined with the new BASE GROWTH COLOR CORRECTING CONDITIONER, which contains direct color ingredients, you get a natural-looking smoky root effect.

Use the application brush to apply the color mixture to the desired sections of hair at the front, back and sides.

Permanent colouration for shiny highlights and a salon-inspired look thanks to balm with direct dyes. Includes touch applicator for salon-inspired looks .

Result:

Naturally shiny balayage highlights with dark blonde to light brown hair with naturally gradient highlights with gentle transitions .

Application:

• Dyeing the hair with colouring gel and brush.
• Wash out after 25-45 minutes exposure time.
• Intensive care with care balm once per week.

Salon-inspired touch applicator for easy application and precise application, colouration. Can be used on all hair types

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 9.1 Viking.Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks.Improved fragrance for a better color experience.

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky. The colors are, 1 naples black, 2.16 black voilet ultra voilet black, 3 brasilia dark brown, 3.66 dark red ultra voilet, 4 tahiti deep brown, 4.15 caracas deep mahogany brown.

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

LOreal Paris Preference 1 Blondissimes Lightest Natural Blonde is legendary for its lustrous color results and fade-resistant formula. It also comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with color radiance for up to eight weeks. This shade has a superior lightening ability compared to other Preference shades, but it is not a pre-lightener.

An extra natural light blonde or a natural light blonde is only obtained on light or medium hair. If your hair is colored with a dark shade or warm golden highlights, this shade is not recommended. This shade should never be applied after pre-lightening. High shine conditioner enriched with a UV filter and vitamin E. Use week after week to leave color lustrous and hair silky-soft. Permanent hair color in group III. Provides grey coverage.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.