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Preference

Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.

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Preference Infinia Permanent Color 6.45 Brooklyn Intense Copper Auburn

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Preference Infinia Permanent Color 6.45 Brooklyn Intense Copper Auburn

L'Oreal Recital Preference 6.45 is ideal for use on hair that is currently between very light blonde and very dark brown.

This permanent hair dye covers greys perfectly - even if you have a lot - and comes with a high shine elixir and conditioner to ensure that your hair is radiantly shiny for a long time.

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Preference Infinia Permanent Color 5.3 Virginia Chestnut Brown

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Price£6.38

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Preference Infinia Permanent Color 5.3 Virginia Chestnut Brown

Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.

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Preference Luminous Permanent Hair Color Vienna Blonde

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Price£7.09

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Preference Luminous Permanent Hair Color Vienna Blonde

LOreal, Preference Luminous Permanent Hair Color 7.0 Vienna Blonde are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous colour. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

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Loreal Paris Preference Hair Color 1 Napoli Black

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Price£6.38

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Loreal Paris Preference Hair Color 1 Napoli Black

Shade 1 was inspired by Napoli. This timeless and luminous pure black is as fascinating as the city's art. It is ideal to create contrast with fairer complexions and to complement darker skin tones.The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.

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Preference Les Balayages Highlights For Natural Dark Blonde To Light Brown Hair

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Preference Les Balayages Highlights For Natural Dark Blonde To Light Brown Hair

Permanent colouration for shiny highlights and a salon-inspired look thanks to balm with direct dyes. Includes touch applicator for salon-inspired looks .

Result:

Naturally shiny balayage highlights with dark blonde to light brown hair with naturally gradient highlights with gentle transitions .

Application:

Dyeing the hair with colouring gel and brush.
Wash out after 25-45 minutes exposure time.
Intensive care with care balm once per week.

Salon-inspired touch applicator for easy application and precise application, colouration. Can be used on all hair types

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Preference Le Blonding Acidic Toner Platinum Ice

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Price£7.53

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Preference Le Blonding Acidic Toner Platinum Ice

Powered by our new ammonia-free technology, L'Oréal Préférence Le Blonding Acidic Toners effectively neutralise unwanted orange and yellow tones for an ultra-blonde that lasts.

After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness. Get up to 4 weeks of pure blonde, in 5 minutes.

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Preference Le Blonding Acidic Toner Pearly Boost

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Preference Le Blonding Acidic Toner Pearly Boost

L'Oréal Paris Preference Powered by our new ammonia-free technology, After undergoing a bleaching service, the pH level of hair becomes alkaline. This can lead to dull and porous hair. The new Préférence Acidic Toner rebalances the pH level of hair to its natural range preserving hair quality with nutrition and softness.

Directions:

STEP 1 -

Apply colour mixture first to your roots. Use an applicator tip to help part your hair into small even sections. Then apply on lengths and spread all over your hair.

STEP 2 -

Massage mixture all through your hair until fully saturated. Leave in for 5 minutes.

STEP 3 -

Pour a little warm water on your hair and massage gently. Rinse thoroughly until the water runs clear.

Step 4 -

Spread the reinforcing conditioner all over your hair and massage gently. Leave in for 2 minutes, Rinse thoroughly.

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Preference Luminous Cool Blondes 7.1 Ash Blonde

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Preference Luminous Cool Blondes 7.1 Ash Blonde

Preference Luminous Cool Blondes 7.1 Ash Blonde. Luminous cool blondes full of reflects. The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair color.

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Preference Luminous Cool Blondes 8.1 Light Ash Blonde

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Preference Luminous Cool Blondes 8.1 Light Ash Blonde

Preference Luminous Cool Blondes 8.1 Light Ash Blonde. The translucent gel formula gives you hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair color. Discover the unique cool blondes of preference with light reflecting dyes, for a luminous and sophisticated color.

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Preference Luminous Cool Blondes 9.12 Very Light Ash

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Price£6.38

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Preference Luminous Cool Blondes 9.12 Very Light Ash

Preference Luminous Cool Blondes 9.12 Very Light Ash. The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair color. Discover the unique cool blondes of preference with light- reflecting dyes, for a luminous and sophisticated color. Direction To Use: STEP 1 – Before Applying: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – Prep: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing. STEP 3 – Apply color: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

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Preference High Intensity Permanent Gel Hair Colour Cherry Red

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Price£5.68

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Preference High Intensity Permanent Gel Hair Colour Cherry Red

Our Preference expertise is now at the service of Vivid Colours. Get a Cherry Red bold colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

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Preference High Intensity Permanent Gel Hair Colour Silver Grey

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Price£6.07

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Preference High Intensity Permanent Gel Hair Colour Silver Grey

Our Preference expertise is now at the service of Vivid Colours. Get a Silver Grey colour with radiance that holds for up to 8 weeks. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test.

Directions:-

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