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Preference

Get a colour that’s undeniably vibrant with our collection of L'Oreal Paris Preference hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw dropping colour that holds. Unleash your hair’s natural intensity with the experts at L'Oreal Paris. Nothing will stop you or your hair from making a statement this season. Discover the Preference Infinia range.

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Preference Infinia Permanent Color 7.3 Florida
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Preference Infinia Permanent Color 7.3 Florida

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 9.1 Viking
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Preference Infinia Permanent Color 9.1 Viking
Preference Infinia Permanent Color 9.1 Viking

Preference Infinia Permanent Color 9.1 Viking.Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks.Improved fragrance for a better color experience.

Preference Infinia Permanent Color 10.1 Helsinki
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Preference Infinia Permanent Color 10.1 Helsinki

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky. The colors are, 1 naples black, 2.16 black voilet ultra voilet black, 3 brasilia dark brown, 3.66 dark red ultra voilet, 4 tahiti deep brown, 4.15 caracas deep mahogany brown.

Preference Luminous Permanent Colour 8.23 Santorini Medium Rose Gold
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Preference Luminous Permanent Colour 8.23 Santorini Medium Rose Gold
Preference Luminous Permanent Hair Colour gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 7.23 Rich Rose Gold
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Preference Infinia Permanent Color 7.23 Rich Rose Gold

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 11.21 Ultra Light Pearl Blonde
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Preference Infinia Permanent Color 11.21 Ultra Light Pearl Blonde

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia Permanent Color 21 Starry Night Blue Black
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Preference Infinia Permanent Color 21 Starry Night Blue Black

Preference Infinia Starry Night revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer. Preference Infinia Starry Night locks into the hair, ensuring a luminous and long-lasting color which covers up to 100% of grey hair.

Preference Infinia Permanent Color 74 Mango Intense Copper
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Selected colormy imagePrice£6.15
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Preference Infinia Permanent Color 74 Mango Intense Copper

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 5.23 Chocolate Rose Gold
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Preference Infinia Permanent Color 5.23 Chocolate Rose Gold

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color P11 Deeply Wicked Black
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Preference Infinia Permanent Color P11 Deeply Wicked Black

Preference Infinia Permanent Color P11 Deeply Wicked Black

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 9.13 Bergen
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Preference Infinia Permanent Color 9.13 Bergen

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color 4.013 Paris
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Preference Infinia Permanent Color 4.013 Paris
Preference Infinia Permanent Color 4.01 Paris

Preference is legendary for its lustrous colour results, and fade resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of Préférence, with color radiance for up to 8 weeks. Improved fragrance for a better color experience.

Showing: 1 - 12 of 43