Kiss Colors Tintation Semi Permanent Rose Gold T740,dye is a semi-permanent hair treatment for those who want to be bold with their hair without compromising hair health. With 48 vivid, mixable colors to choose from, the color possibilities are endless. The dye is formulated with natural ingredients to ensure that your hair is not only vibrant, but also healthy and conditioned. To maximize the treatment and conditioning benefits, our first ingredient is aloe vera water instead of distilled water. Direction: Apply kiss colors and care tintation semi-permanent onto shampooed, towel-dried hair 1/8n away from scalp and process for 15 mint rinse thoroughly.