"LIVE Intense Colour Honey Blonde B16 is a permanent vegan hair dye with anti-brassiness effect and luminous shine. Our range of rich colours is infused with an intensely caring formula for even results from root to tip; choose the perfect blonde shade from our new cool LIVE Blonde shades.

Our permanent colours are long-lasting and provide a stunning shiny result while protecting your hair with an anti-breakage formula for up to 80% less hair breakage* and visibly improved hair quality. Our blonde range combines lightening and colouring in 1 simple step: Blonde hair colour dye lightens the hair up to 3 levels. The colour pigments mixed with the lightening cream help to give the hair a nice blonde colour in the same process. Suitable for all hair textures, except damaged hair.