Dia Color from L’Oréal Professionnel is a semi-permanent ammonia-free color, ideal for those who want to enhance their natural hair color or make a subtle transformation without compromising the health of their hair. Developed to provide a shiny finish and intense reflections, this shade is perfect for those looking for a sophisticated and modern look.

L’Oréal’s advanced technology allows color pigments to gently penetrate the hair, ensuring even coverage and a gradual, natural fade. Furthermore, the formula enriched with conditioning agents keeps the hair fiber hydrated and silky to the touch.

Active ingredients include high-tech pigments, moisturizing polymers and conditioning agents, which protect and nourish hair during the coloring process. The complementary products are Diactivateur, a specific oxidant for the Dia Color line, and L’Oréal post-color care, such as Vitamino Color Shampoo and Mask, which help keep the color vibrant for longer.