Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

La Riche Directions Hair Lightening Kit 30 VOL Specially formulated to condition and help protect your hair while you lighten. It contains added conditioning ingredients to help keep hair moisturised during the lightening process.Use prior to Directions semi-permanent hair colour or to achieve a lighter tone leaving your hair conditioned and shiny.

La Riche Directions Pre Color Shampoo is a shampoo developed especially for the treatment of coloring your hair.This shampoo is pH balanced so that it picks up hair color better. Not only a great color but also silky soft hair that becomes easy to comb.The removed product remains and opens the hair shaft so that the color will absorb better.

How To Use:

• Divide La Riche Directions Pre Color Shampoo over your entire haircut.
• Let it settle in for a while.
• Rinse thoroughly.

After the coloring treatment, hair needs professional care. If you want to enjoy the obtained color for longer, and at the same time the healthy appearance of your strands, you should look for a comprehensive cosmetic. It will take care not only of the intense depth of the shade, but also moisturize, nourish and give shine to your hair. Try Directions Color Protecting conditioner from La Riche and enjoy a beautiful and healthy hairstyle.

How To Use:

Apply a small amount of the conditioner to washed and slightly damp hair. Spread the cosmetic evenly over the entire length of the strands. Leave it on for a few minutes and then rinse thoroughly with water.