La Riche Directions Hair Lightening Bleach Powder. Hair Lightening Bleach powder is to be mixed with Directions Cream Peroxide. Ideal for highlighting, full head bleaching and tone correction. Helps to achieve salon worthy results. La Riche Ltd was established in England since 1981 known as one of the leading Hair Dye brands which distribute worldwide.

Get ready to glow with the most intense range around. La Riche Directions Hair Dye has great options for all hair colouring needs. Bright bold colours, unique shades and tones. The Semi-Permanent hair colour is not tested on animals.

Directions:

Mix 25g of bleach with between 75ml and 100ml of cream peroxide depending upon the consistency required. Mix the required amount in a non-metallic bowl. Use immediately. Apply to clean,dry hair using your preferred professional technique. Check hair every 5 minutes. The following processing times are for guide purposes only. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product.When the desired results have been achieved, remove with warm water and shampoo gently, then apply conditioner is required.