Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Directions Hair Lightening Peroxide is to lighten hair professionally and prepare hair for new colours, our Lightening range is specially-formulated to make every strand irresistibly soft and shiny.

Directions :

Mix 25g of bleach with between 75ml and 100 ml of cream peroxide depending upon the consistency required. Mix the required amount in a non –metallic bowl. Use immediately. Apply to clean, dry hair using your preferred professional technique. Check hair every 5 minutes. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product. When the desired results have been achieved, remove with warm water and shampoo gently, then apply conditioner if required.

Directions Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten.

This pack contains :

• 1X Bottle of 20 volume (6%) Cream Peroxide 75 ml
• 1X Sachet of Powder Bleach 25g
• 1X Sachet of Moisturising Shampoo 10 ml
• 1X Instruction leaflet
• 1X Pair of medium plastic gloves
• 1X Mixing tray
• 1XApplicator tray
• 1X Development cap

La Riche Directions Hair Lightening Bleach Powder. Hair Lightening Bleach powder is to be mixed with Directions Cream Peroxide. Ideal for highlighting, full head bleaching and tone correction. Helps to achieve salon worthy results. La Riche Ltd was established in England since 1981 known as one of the leading Hair Dye brands which distribute worldwide.

Get ready to glow with the most intense range around. La Riche Directions Hair Dye has great options for all hair colouring needs. Bright bold colours, unique shades and tones. The Semi-Permanent hair colour is not tested on animals.

Directions:

Mix 25g of bleach with between 75ml and 100ml of cream peroxide depending upon the consistency required. Mix the required amount in a non-metallic bowl. Use immediately. Apply to clean,dry hair using your preferred professional technique. Check hair every 5 minutes. The following processing times are for guide purposes only. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product.When the desired results have been achieved, remove with warm water and shampoo gently, then apply conditioner is required.

The perfect size to fit in Directions Hair Colour tubs, this salon-quality Tint Brush makes professional application quick and easy.

After the coloring treatment, hair needs professional care. If you want to enjoy the obtained color for longer, and at the same time the healthy appearance of your strands, you should look for a comprehensive cosmetic. It will take care not only of the intense depth of the shade, but also moisturize, nourish and give shine to your hair. Try Directions Color Protecting conditioner from La Riche and enjoy a beautiful and healthy hairstyle.

How To Use:

Apply a small amount of the conditioner to washed and slightly damp hair. Spread the cosmetic evenly over the entire length of the strands. Leave it on for a few minutes and then rinse thoroughly with water.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.