Moisture Co+Wash not only merges shampoo and conditioner into a conveniently single maneuver, but actually infuses dry, brittle hair with the kind of nourishing ingredients you normally get from a deep-conditioning treatment. Ultra-rich oils and butters—like Jojoba, Murumuru, and Shea– combine with resurfacing marine botanicals and minerals to deeply moisturize dehydrated hair, while restoring its hydro-lipid barrier to prevent dehydration and frizz.

The anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.This brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine, while coating hair with true and steady protection against the big fade. The Colorful Collection replaces the Joico Color Endure range.

How it works:

Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

Directions :

Apply 1-2 pumps to damp or dry hair. Style as usual.

For best results:

Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Colorful GlowBeyond Hair Serum to boost colour vibrancy and prolong colour fade.

Benefits Include :

• Instantly detangles and nourishes colour-treated hair
• Protects hair and reduces breakage by over 70%
• Free of SLS/SLES Sulfates .

The Joico Colorful Anti-Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. With the Colorful Anti-Fade Shampoo, any build-up and dirt is gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. The hair is nourished and looks healthier and shinier.

• Gentle cleansing of colored hair.
• Color brilliance.
• Strengthens the hair for 3x more resistance to breakage.

The anti-fade Colorful collection by Joico is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue. From a few little drops, this serum helps boost your hair colour whilst preventing colour fading when exposed to UV or sunlight. Instantly increasing shine, it reduces frizz for a visibly smoother finish.

How it works:

Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

Directions :

Apply 1-2 pumps to damp or dry hair. Style as usual.

For best results:

Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Conditioner to boost colour vibrancy and prolong colour fade.

Benefits Include :

• Helps prevent hair colour from fading off-tone when exposed to UV or sunlight
• Instantly increases shine
• Boosts colour vibrancy and provides softness
• Reduces frizz for smoother hair in just one use
• Guards against the hair-dulling effects of pollution

Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our New Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With Joico soft clay formula that provides powerful lift, and stays put throughout painting and processing, Balayage and freehand painting techniques become stunningly simple and speedy art forms to master.

Benefits:

• Delivers up to 7+ Levels of Lift.
• Builds bonds for strong blondes.
• Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair.
• For fearless, foil-free lightening and painting techniques.
• Soft clay texture stays put when lifting.
• Stays moist and does not transfer while processing.

Directions:

Mix 1 scoop (20g) Balayage Lightener with 2 oz 60 ml of 10(3%), 20(6%), 30(9%), 40(12%) volume Joico developer. Do not heat. Process up to 60 minutes or until desired lift is achieved. Shampoo from hair with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.

Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks.

Ingredients:

Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Water/Aqua/Eau, Tetrasodium EDTA, Silica, Arginine, Hydrolyzed Keratin, Sorbitol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Sodium Sulfate, Ultramarines (CI 77007) .