We figured out a way to preserve your lustrous color, nourish each strand, and save you a major chunk of time in one slam-dunk. Our luxuriously whipped Color Co Wash is a breakthrough hybrid system of cleansing and conditioning—gives you three times more color protection than other co-wash products, and locks down your new hue until your next visit to the salon.

Moisture Co+Wash not only merges shampoo and conditioner into a conveniently single maneuver, but actually infuses dry, brittle hair with the kind of nourishing ingredients you normally get from a deep-conditioning treatment. Ultra-rich oils and butters—like Jojoba, Murumuru, and Shea– combine with resurfacing marine botanicals and minerals to deeply moisturize dehydrated hair, while restoring its hydro-lipid barrier to prevent dehydration and frizz.

Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our New Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With Joico soft clay formula that provides powerful lift, and stays put throughout painting and processing, Balayage and freehand painting techniques become stunningly simple and speedy art forms to master.

Benefits:

• Delivers up to 7+ Levels of Lift.
• Builds bonds for strong blondes.
• Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair.
• For fearless, foil-free lightening and painting techniques.
• Soft clay texture stays put when lifting.
• Stays moist and does not transfer while processing.

Directions:

Mix 1 scoop (20g) Balayage Lightener with 2 oz 60 ml of 10(3%), 20(6%), 30(9%), 40(12%) volume Joico developer. Do not heat. Process up to 60 minutes or until desired lift is achieved. Shampoo from hair with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.

Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks.

Ingredients:

Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Water/Aqua/Eau, Tetrasodium EDTA, Silica, Arginine, Hydrolyzed Keratin, Sorbitol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Sodium Sulfate, Ultramarines (CI 77007) .

Detangles and leaves fragile strands feeling hydrated, prevents and mends split ends, strengthens hair, provides 72 hours of frizz-fighting humidity protection, and shields hair from damaging UV and heat up to 450° F/ 232° C.

• Detangles and hydrates fragile strands
• Prevents and mends split ends
• Strengthens hair to resist breakage
• Offers 72 hours of frizz-fighting humidity protection
• Protects hair from damaging UV and heat up to 450°F/232°C
• Can be used in combination with other Blonde Life collection products

Tint shot is formulated with a bio-advanced peptide complex, which repairs hair damage and prevents future damage for up to 25 shampoos. Perfect for keeping grow-out under control in-between salon visits, the flash-dry formula is humidity resistant and not only concealers re-growth at the roots but also fills in thinning areas to create the illusion of thicker, fuller hair.