The anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.This brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine, while coating hair with true and steady protection against the big fade. The Colorful Collection replaces the Joico Color Endure range.

How it works:

Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

Directions :

Apply 1-2 pumps to damp or dry hair. Style as usual.

For best results:

Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Colorful GlowBeyond Hair Serum to boost colour vibrancy and prolong colour fade.

Benefits Include :

• Instantly detangles and nourishes colour-treated hair
• Protects hair and reduces breakage by over 70%
• Free of SLS/SLES Sulfates .

No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our New Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With Joico soft clay formula that provides powerful lift, and stays put throughout painting and processing, Balayage and freehand painting techniques become stunningly simple and speedy art forms to master.

Benefits:

• Delivers up to 7+ Levels of Lift.
• Builds bonds for strong blondes.
• Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair.
• For fearless, foil-free lightening and painting techniques.
• Soft clay texture stays put when lifting.
• Stays moist and does not transfer while processing.

Directions:

Mix 1 scoop (20g) Balayage Lightener with 2 oz 60 ml of 10(3%), 20(6%), 30(9%), 40(12%) volume Joico developer. Do not heat. Process up to 60 minutes or until desired lift is achieved. Shampoo from hair with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.

Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks.

Ingredients:

Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Water/Aqua/Eau, Tetrasodium EDTA, Silica, Arginine, Hydrolyzed Keratin, Sorbitol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Sodium Sulfate, Ultramarines (CI 77007) .

Contains a maximum level of violet dye load to ensure maximum toning and neutralizing. Tones haircolor immediately following any highlighting or blonding services. Maximizes the life of toning services on cool blonde or gray hair. Brightens highlighted, blonde or gray hair that has faded or yellowed due to oxidation.

Structure Pigment Pencils. These hair colour pencils are a stroke of genius! PIGMENT PENCILS glide effortlessly over hair strands to deposit vibrant, statement-making pops of colour. Can be used on all hair types; will have less longevity on coarse, dry, damaged hair. Colour appears on both light and dark hair, however, it is most visible on lighter hair. Colour washes out after one or two shampoo.

Directions:

Apply directly onto sections of dry hair.Blow-dry the pigment into the hair with a brush for a more subtle look.

Detangles and leaves fragile strands feeling hydrated, prevents and mends split ends, strengthens hair, provides 72 hours of frizz-fighting humidity protection, and shields hair from damaging UV and heat up to 450° F/ 232° C.

• Detangles and hydrates fragile strands
• Prevents and mends split ends
• Strengthens hair to resist breakage
• Offers 72 hours of frizz-fighting humidity protection
• Protects hair from damaging UV and heat up to 450°F/232°C
• Can be used in combination with other Blonde Life collection products