The Joico Colorful Anti-Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. With the Colorful Anti-Fade Shampoo, any build-up and dirt is gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. The hair is nourished and looks healthier and shinier.
- Gentle cleansing of colored hair.
- Color brilliance.
- Strengthens the hair for 3x more resistance to breakage.