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Color Endure

Color Endure takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex™, a three-phase technology to prolong color longevity and tonal integrity.

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Color Intensity Color Butter Depositing Treatment Green
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Color Intensity Color Butter Depositing Treatment Green
Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

Color Intensity Color Butter Depositing Treatment Blue
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Selected colormy imagePrice£1.2
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Color Intensity Color Butter Depositing Treatment Blue
Introducing New Color Intensity Color Butter brilliant, ultra moisturizing hybrid to amp up the richness of high beam hair color or add a pop of color to blondes who want to shake things up.

Blonde Life Balayage Lightener 7 Plus
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Selected colormy imagePrice£20.94
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Blonde Life Balayage Lightener 7 Plus
No more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our New Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With Joico soft clay formula that provides powerful lift, and stays put throughout painting and processing, Balayage and freehand painting techniques become stunningly simple and speedy art forms to master.

Benefits:

  • Delivers up to 7+ Levels of Lift.
  • Builds bonds for strong blondes.
  • Formulated with Bond-Building Arginine + our signature Tamanu & Monoi Oil blend for beautiful blonde hair.
  • For fearless, foil-free lightening and painting techniques.
  • Soft clay texture stays put when lifting.
  • Stays moist and does not transfer while processing.
  • Directions:

    Mix 1 scoop (20g) Balayage Lightener with 2 oz 60 ml of 10(3%), 20(6%), 30(9%), 40(12%) volume Joico developer. Do not heat. Process up to 60 minutes or until desired lift is achieved. Shampoo from hair with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.

Blonde Life Lightening Powder 9 Plus
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Selected colormy imagePrice£25.9
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Blonde Life Lightening Powder 9 Plus
Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks.

Ingredients:

Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Water/Aqua/Eau, Tetrasodium EDTA, Silica, Arginine, Hydrolyzed Keratin, Sorbitol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Sodium Sulfate, Ultramarines (CI 77007) .

Blonde Life Detangler For Fragile Hair
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Selected colormy imagePrice£12.8
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Blonde Life Detangler For Fragile Hair

Detangles and leaves fragile strands feeling hydrated, prevents and mends split ends, strengthens hair, provides 72 hours of frizz-fighting humidity protection, and shields hair from damaging UV and heat up to 450° F/ 232° C.

  • Detangles and hydrates fragile strands
  • Prevents and mends split ends
  • Strengthens hair to resist breakage
  • Offers 72 hours of frizz-fighting humidity protection
  • Protects hair from damaging UV and heat up to 450°F/232°C
  • Can be used in combination with other Blonde Life collection products
Tint Shot Root Concealer
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Selected colormy imagePrice£7.2
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Tint Shot Root Concealer
Tint shot is formulated with a bio-advanced peptide complex, which repairs hair damage and prevents future damage for up to 25 shampoos. Perfect for keeping grow-out under control in-between salon visits, the flash-dry formula is humidity resistant and not only concealers re-growth at the roots but also fills in thinning areas to create the illusion of thicker, fuller hair.
Color Butter Color Depositing Treatment Blue
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Selected colormy imagePrice£7.2
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Color Butter Color Depositing Treatment Blue

Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades.This super nourishing treatment deposits bold pops of vibrant color on pre-lightened hair perfect for when you want to bump up your blonde (minus the commitment of full on color Butters refresh for up to 10 shampoos).They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service and are the perfect pick for mixing and matching, or touching up dipped tips.

Color Butter Color Depositing Treatment Pink
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Selected colormy imagePrice£7.2
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Color Butter Color Depositing Treatment Pink

Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades.This super nourishing treatment deposits bold pops of vibrant color on pre-lightened hair perfect for when you want to bump up your blonde (minus the commitment of full on color Butters refresh for up to 10 shampoos).They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service and are the perfect pick for mixing and matching, or touching up dipped tips.

Color Butter Color Depositing Treatment Green
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Selected colormy imagePrice£7.2
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Color Butter Color Depositing Treatment Green

Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades.This super nourishing treatment deposits bold pops of vibrant color on pre-lightened hair perfect for when you want to bump up your blonde (minus the commitment of full on color Butters refresh for up to 10 shampoos).They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service and are the perfect pick for mixing and matching, or touching up dipped tips.

Color Endure Violet Conditioner
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Selected colormy imagePrice£20.4
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Color Endure Violet Conditioner
Joico Color Endure Violet Conditioner takes color preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.

Color Endure Violet Shampoo
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Color Endure Violet Shampoo
Contains a maximum level of violet dye load to ensure maximum toning and neutralizing. Tones haircolor immediately following any highlighting or blonding services. Maximizes the life of toning services on cool blonde or gray hair. Brightens highlighted, blonde or gray hair that has faded or yellowed due to oxidation.
Structure Pigment Pencils
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Structure Pigment Pencils
Structure Pigment Pencils. These hair colour pencils are a stroke of genius! PIGMENT PENCILS glide effortlessly over hair strands to deposit vibrant, statement-making pops of colour. Can be used on all hair types; will have less longevity on coarse, dry, damaged hair. Colour appears on both light and dark hair, however, it is most visible on lighter hair. Colour washes out after one or two shampoo.

Directions:

Apply directly onto sections of dry hair.Blow-dry the pigment into the hair with a brush for a more subtle look.

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