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Color Endure

Color Endure takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex™, a three-phase technology to prolong color longevity and tonal integrity.

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Co Wash Color Whipped Cleansing Conditioner
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Co Wash Color Whipped Cleansing Conditioner
We figured out a way to preserve your lustrous color, nourish each strand, and save you a major chunk of time in one slam-dunk. Our luxuriously whipped Color Co Wash is a breakthrough hybrid system of cleansing and conditioning—gives you three times more color protection than other co-wash products, and locks down your new hue until your next visit to the salon.
Co Wash Moisture Whipped Cleansing Conditioner
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Co Wash Moisture Whipped Cleansing Conditioner
Moisture Co+Wash not only merges shampoo and conditioner into a conveniently single maneuver, but actually infuses dry, brittle hair with the kind of nourishing ingredients you normally get from a deep-conditioning treatment. Ultra-rich oils and butters—like Jojoba, Murumuru, and Shea– combine with resurfacing marine botanicals and minerals to deeply moisturize dehydrated hair, while restoring its hydro-lipid barrier to prevent dehydration and frizz.
Tint Shot Root Concealer
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Selected colormy imagePrice£7.2
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Tint Shot Root Concealer
Tint shot is formulated with a bio-advanced peptide complex, which repairs hair damage and prevents future damage for up to 25 shampoos. Perfect for keeping grow-out under control in-between salon visits, the flash-dry formula is humidity resistant and not only concealers re-growth at the roots but also fills in thinning areas to create the illusion of thicker, fuller hair.
Joico Duo Light
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Selected colormy imagePrice£15.6
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Joico Duo Light
Perfect for easy ombré and balayage services, the Joico DuoLight work to lighten your clients natural or colour-treated hair with up to five levels of lift, without the use of foils. In less time than typical lightening services, the two single-process hades—Butterscotch and Caramel—can even be mixed to suit your clients colouring needs. The DuoLight Caramel is best used on very dark brown to medium dark brown hair for levels 2-5 and the DuoLight Butterscotch on dark brown to light brown hair for levels 4-6 and should be mixed with a developer using a 1:1 ratio. Once you have mixed, let process on your clients hair for 25-30 minutes. Follow up by using Joico K-PAK shampoo and conditioner duo for healthy, long-lasting colour-treated hair.

Directions To Use :

  • Using the Hyper-Dynamic Dye Technology, the DuoLights have super-charged lightening elements that lift and lighten while colouring hair, all in one super-hydrating formula, allowing less time for processing .
  • The formula also uses the brands K-PAK technology to keep hair healthy during the process.
Color Butter Color Depositing Treatment Blue
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Selected colormy imagePrice£7.2
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Color Butter Color Depositing Treatment Blue

Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades.This super nourishing treatment deposits bold pops of vibrant color on pre-lightened hair perfect for when you want to bump up your blonde (minus the commitment of full on color Butters refresh for up to 10 shampoos).They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service and are the perfect pick for mixing and matching, or touching up dipped tips.

Color Butter Color Depositing Treatment Green
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Selected colormy imagePrice£7.2
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Color Butter Color Depositing Treatment Green

Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades.This super nourishing treatment deposits bold pops of vibrant color on pre-lightened hair perfect for when you want to bump up your blonde (minus the commitment of full on color Butters refresh for up to 10 shampoos).They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service and are the perfect pick for mixing and matching, or touching up dipped tips.

Color Butter Color Depositing Treatment Pink
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Selected colormy imagePrice£7.2
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Color Butter Color Depositing Treatment Pink

Butter is good for you, especially when it comes to our Color Butters, the instant way to fight the fade and add hot shades.This super nourishing treatment deposits bold pops of vibrant color on pre-lightened hair perfect for when you want to bump up your blonde (minus the commitment of full on color Butters refresh for up to 10 shampoos).They also melt beautifully into that delicious shade you paid dearly for at the salon, extending the life and intensity of your color service and are the perfect pick for mixing and matching, or touching up dipped tips.

Color Endure Conditioner For Long Lasting Color
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Selected colormy imagePrice£20.4
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Color Endure Conditioner For Long Lasting Color
Joico Color Endure Conditioner For Long Lasting Color. A daily conditioner that locks in moisture and maintains color-treated hair. Keratin Amino Acids offer strength and hydration to maintain color treated hair. This daily conditioner will soften and protect your hair, effectively locking in color and adding tremendous shine.
Color Endure Violet Conditioner
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Color Endure Violet Conditioner
Joico Color Endure Violet Conditioner takes color preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.

Structure Condition Colour Preserving Conditioner
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Structure Condition Colour Preserving Conditioner
Joico Structure Condition Colour Preserving Conditioner will help nourish and protect hair. Sulfate and Paraben free.

How to use:

Apply to clean,damp hair.Leave in for 1-2 minutes.Rinse 100% free from sulfates, parabens, silicones, glycols,animal derived ingredients,gluten,DEA and MEA,artificial colours and dyes,100% vegan.

Colorful Anti Fade Shampoo
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Colorful Anti Fade Shampoo
The Joico Colorful Anti-Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. With the Colorful Anti-Fade Shampoo, any build-up and dirt is gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. The hair is nourished and looks healthier and shinier.

  • Gentle cleansing of colored hair.
  • Color brilliance.
  • Strengthens the hair for 3x more resistance to breakage.
Colorful Glow Beyond Anti Fade Serum
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Selected colormy imagePrice£11.5
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Colorful Glow Beyond Anti Fade Serum
The anti-fade Colorful collection by Joico is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue. From a few little drops, this serum helps boost your hair colour whilst preventing colour fading when exposed to UV or sunlight. Instantly increasing shine, it reduces frizz for a visibly smoother finish.

How it works:

Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.

Directions :

Apply 1-2 pumps to damp or dry hair. Style as usual.

For best results:

Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Conditioner to boost colour vibrancy and prolong colour fade.

Benefits Include :

  • Helps prevent hair colour from fading off-tone when exposed to UV or sunlight
  • Instantly increases shine
  • Boosts colour vibrancy and provides softness
  • Reduces frizz for smoother hair in just one use
  • Guards against the hair-dulling effects of pollution
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