• In blends with Topchic HiBlondes, a few drops of Pure Violet are enough to control deviations.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell System @Pure Pigments Cool Violet - Elumenated Color Additive Color: Cool Violet, pastel violet pigment that adds a smoky hue and a greyish undertone to any shade.

Goldwell @Pure Pigments Elumenated Color Additive is a high-definition direct dye additive that elevates hair color with unprecedented vibrancy and brilliance.

Reinvent any Goldwell shade and any technique with @Pure Pigments. HD3 HAIR COLOR TECHNOLOGY: HD3 Hair Color Technology, core of Goldwell @Pure Pigments formula, comes from a ten-year partnership research between Kao and Fujifilm.

The result: :

Revolutionary pigments for high-definition colors, deeper and more brilliant than traditional direct pigments.

Directions :

@Pure Pigments are developed to integrate easily into Topchic, Colorance, and Nectaya formulations, and to be applied together in a single step. Do not mix with other Goldwell hair colors or other brands' colors. While preparing the hair dye, add @Pure Pigments to your mixture, then apply your Topchic, Colorance or Nectaya color as usual.

Goldwell's Topform perming lotion comes with their perm-penetration-system-technology that gives better curl intensity and bounce, producing a much more even wave. You can be sure that results from TOPform will be consistently reliable and long lasting.

• Goldwell Professional Perm
• Professional Use Only
• Natural hair

Color Revive Color Giving Shampoo is for all hair types blended with microPROtec complex and Luminescine. Refreshes or intensifies your beautiful salon color.Designed to instantly remove yellow tones and noticeably intensify your cool blonde.

Directions :

Work through wet hair, lather, leave in for 2-5 minutes, rinse thoroughly. Recommended to use gloves.

Men today want to appear refreshed, confident and yes, even a little more youthful. They are ready and willing to invest in their looks and want exceptional services and products that deliver fabulous results geared for them. Many men prefer a low maintenance approach when dealing with their look. Men ReShade delivers all of this and more!

Simple, superior and easy 5-minute grey blending for men. Our innovative grey blending foam allows for a fast and discreet application right at the shampoo bowl. Men's hair has never looked so good and so natural.

Features:

• Quick and discreet, applied at the shampoo bowl
• 5 minute application
• No artificially colored results
• Will not fade off tone over time
• Easy application of a foam with the natural results of an oxidative color
• Provides natural, transparent grey blending
• Cool masculine tone, with no solid effect
• No visible re-growth
• No reddish or warm tones after shampooing
• Delivers a refreshed youthful look men desire

Usage:

APPLICATION:

Use with Goldwell Men ReShade Developer Concentrate and Innovative Foam Applicator Bottle only.

Mixing Ratio:

Mix the product in a 1:1 ratio. Using the foam applicator bottle, measure 20ml of Goldwell MEN Reshade Developer Concentrate and add 20ml of Goldwell MEN Reshade Grey Blending Power Shot. Once opened, Power Shots must be used within 48 hours.

Do not shake. Tighten the squeezer lid. Then mix the content carefully by swinging the applicator bottle. Start the application immediately. Please dispose of any surplus product.

Apply to dry hair. Hold the applicator bottle upright and squeeze on the sides in order to apply the foamy working mass. Apply the mixture generously to whole hair. Distribute evenly and massage thoroughly into the hair.

Process without any heat for 5 minutes only. Do not exceed the recommended processing time as the results will become too intense. Once complete, rinse hair thoroughly. Shampoo with suitable Goldwell products (recommend Goldwell Dualsenses for MEN shampoo ) and style as usual.

TIP:

For natural hair color that's difficult to determine, we recommend choosing a lighter shade. If initial shade is found to be too light, a darker shade can be applied immediately.

Shades Available :

• 4CA Cool Ash Mid Brown
• 5CA Cool Ash Light Brown
• 6CA Cool Ash Dark Blonde
• 7CA Cool Ash Mid Blonde

Goldwell StyleSign Heat Styling Straightening Balm effectively straightens hair for 72 hours, even damaged or coarse hair, while shielding against frizz, humidity, and heat damage of up to 230°C / 446°F.

• Colour-safe
• Paraben-free
• Marine Bamboo Technology for heat and UV protection .

• Instantly provides high shine, ultra-strong hold, texture and volume for up to 72 hours
• Versatile styling for unlimited bold looks
• Use for blow-drying or hand-sculpting
• Strongest hold when used on towel-dried hair

INGREDIENTS:

Water/Aqua/Eau, Acrylates Copolymer, Acrylates/Palmeth-25 Acrylate Copolymer, Sodium Hydroxide, Hydroxyacetophenone,C12-13 Pareth-9, Caprylic/Capric Triglyceride, Himanthalia Elongata Extract, Benzyl Alcohol, Fragrance/Parfum, Green 3/CI 42053, Red 33/CI 17200