Goldwell System Developer Lotions are formulated to work in perfect harmony with Topchic, Colorance and Oxycur Platin. The developer lotions can be mixed with all these hair colouring products in order to achieve intense, long-lasting colour results. Patented IntraLipid Technology ensures improved combability and leaves hair feeling soft to the touch. BondPro+ Technology protects the hair during colour treatments and minimises damage.

Four types are available.

Pure Red can enhance copper and violet based colors. The use of large amounts of Pure Red will result in deeper red thanks to the high concentration of pigments.

It marks a revolution in Goldwell's coloring.Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Elevate your color services with powerful dyes that open up infinite new possibilities. Reinvent any Goldwell shade and any technique with @Pure Pigments – you and your clients will never see hair color the same way again. @Pure Pigments marks a revolution in Goldwell hair color. High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities. Elumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.

Benefits :

• Creates a new category of hair colour services: Colour Morphing, Colour Boosting, Colour Washing
• 8 high-concentrated tonesfor a unique play of color reflections
• Elevates hair color with unprecedented vibrancy and brilliance, gives up to 63% more shine
• Creates never-before-seen high-definition, multi-dimensional effects
• Boosts the colour intensityof the colour formula by up to 3 times
• Provides long-lasting color results, up to 2x more resistance to color fading Integrates easily into your favorite formulations

oldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading. Available in Matter Green colour.

Goldwell System @Pure Pigments - Eluted Color Additive.This lotion is intended to be added to the paint. The lotion enhances the color and ensures optimum shine. Always mix the lotion with Topchic or Nectaya.

Usage:

Add the lotion to the paint and mix it into one.

Original Savon AHA 2 Soap ensures an exfoliating and lightening double efficiency. It smoothly cleanses and regenerates the skin by micro-exfoliation and helps lighten your epidermis thanks to its enriched formula with A.H.A. The Lactic Acid safely acts by inhibition of the tyrosinase; it stops the synthesis of coloured pigments.

It ideally prepares your skin for receiving Fair&White A.H.A. products and gives it suppleness, smoothness and a bright complexion. Daily use morning and evening.

Pigments Pure tones offer a set of color reflections and brightness unique to your Goldwell coloration.

BENEFITS:

• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• The Coloration Elumenated is obtained thanks to the Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading

• Use Pure Orange for shine with a warmer effect.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

• In blends with Topchic HiBlondes, a few drops of Pure Violet are enough to control deviations.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell System @Pure Pigments Cool Violet - Elumenated Color Additive Color: Cool Violet, pastel violet pigment that adds a smoky hue and a greyish undertone to any shade.

Goldwell @Pure Pigments Elumenated Color Additive is a high-definition direct dye additive that elevates hair color with unprecedented vibrancy and brilliance.

Reinvent any Goldwell shade and any technique with @Pure Pigments. HD3 HAIR COLOR TECHNOLOGY: HD3 Hair Color Technology, core of Goldwell @Pure Pigments formula, comes from a ten-year partnership research between Kao and Fujifilm.

The result: :

Revolutionary pigments for high-definition colors, deeper and more brilliant than traditional direct pigments.

Directions :

@Pure Pigments are developed to integrate easily into Topchic, Colorance, and Nectaya formulations, and to be applied together in a single step. Do not mix with other Goldwell hair colors or other brands' colors. While preparing the hair dye, add @Pure Pigments to your mixture, then apply your Topchic, Colorance or Nectaya color as usual.

Color Revive Color Giving Shampoo is for all hair types blended with microPROtec complex and Luminescine. Refreshes or intensifies your beautiful salon color.Designed to instantly remove yellow tones and noticeably intensify your cool blonde.

Directions :

Work through wet hair, lather, leave in for 2-5 minutes, rinse thoroughly. Recommended to use gloves.

Men today want to appear refreshed, confident and yes, even a little more youthful. They are ready and willing to invest in their looks and want exceptional services and products that deliver fabulous results geared for them. Many men prefer a low maintenance approach when dealing with their look. Men ReShade delivers all of this and more!

Simple, superior and easy 5-minute grey blending for men. Our innovative grey blending foam allows for a fast and discreet application right at the shampoo bowl. Men's hair has never looked so good and so natural.

Features:

• Quick and discreet, applied at the shampoo bowl
• 5 minute application
• No artificially colored results
• Will not fade off tone over time
• Easy application of a foam with the natural results of an oxidative color
• Provides natural, transparent grey blending
• Cool masculine tone, with no solid effect
• No visible re-growth
• No reddish or warm tones after shampooing
• Delivers a refreshed youthful look men desire

Usage:

APPLICATION:

Use with Goldwell Men ReShade Developer Concentrate and Innovative Foam Applicator Bottle only.

Mixing Ratio:

Mix the product in a 1:1 ratio. Using the foam applicator bottle, measure 20ml of Goldwell MEN Reshade Developer Concentrate and add 20ml of Goldwell MEN Reshade Grey Blending Power Shot. Once opened, Power Shots must be used within 48 hours.

Do not shake. Tighten the squeezer lid. Then mix the content carefully by swinging the applicator bottle. Start the application immediately. Please dispose of any surplus product.

Apply to dry hair. Hold the applicator bottle upright and squeeze on the sides in order to apply the foamy working mass. Apply the mixture generously to whole hair. Distribute evenly and massage thoroughly into the hair.

Process without any heat for 5 minutes only. Do not exceed the recommended processing time as the results will become too intense. Once complete, rinse hair thoroughly. Shampoo with suitable Goldwell products (recommend Goldwell Dualsenses for MEN shampoo ) and style as usual.

TIP:

For natural hair color that's difficult to determine, we recommend choosing a lighter shade. If initial shade is found to be too light, a darker shade can be applied immediately.

Shades Available :

• 4CA Cool Ash Mid Brown
• 5CA Cool Ash Light Brown
• 6CA Cool Ash Dark Blonde
• 7CA Cool Ash Mid Blonde

Goldwell StyleSign Heat Styling Straightening Balm effectively straightens hair for 72 hours, even damaged or coarse hair, while shielding against frizz, humidity, and heat damage of up to 230°C / 446°F.

• Colour-safe
• Paraben-free
• Marine Bamboo Technology for heat and UV protection .