Goldwell System Developer Lotions are formulated to work in perfect harmony with Topchic, Colorance and Oxycur Platin. The developer lotions can be mixed with all these hair colouring products in order to achieve intense, long-lasting colour results. Patented IntraLipid Technology ensures improved combability and leaves hair feeling soft to the touch. BondPro+ Technology protects the hair during colour treatments and minimises damage.

Four types are available.

Pure Red can enhance copper and violet based colors. The use of large amounts of Pure Red will result in deeper red thanks to the high concentration of pigments.

It marks a revolution in Goldwell's coloring.Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Elevate your color services with powerful dyes that open up infinite new possibilities. Reinvent any Goldwell shade and any technique with @Pure Pigments – you and your clients will never see hair color the same way again. @Pure Pigments marks a revolution in Goldwell hair color. High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance. Elevate your color services with powerful dyes that open up infinite new possibilities. Elumenated Hair Color is the result of @Pure Pigments surrounding Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.

Benefits :

• Creates a new category of hair colour services: Colour Morphing, Colour Boosting, Colour Washing
• 8 high-concentrated tonesfor a unique play of color reflections
• Elevates hair color with unprecedented vibrancy and brilliance, gives up to 63% more shine
• Creates never-before-seen high-definition, multi-dimensional effects
• Boosts the colour intensityof the colour formula by up to 3 times
• Provides long-lasting color results, up to 2x more resistance to color fading Integrates easily into your favorite formulations

oldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading. Available in Matter Green colour.

Goldwell System @Pure Pigments - Eluted Color Additive.This lotion is intended to be added to the paint. The lotion enhances the color and ensures optimum shine. Always mix the lotion with Topchic or Nectaya.

Usage:

Add the lotion to the paint and mix it into one.

Original Savon AHA 2 Soap ensures an exfoliating and lightening double efficiency. It smoothly cleanses and regenerates the skin by micro-exfoliation and helps lighten your epidermis thanks to its enriched formula with A.H.A. The Lactic Acid safely acts by inhibition of the tyrosinase; it stops the synthesis of coloured pigments.

It ideally prepares your skin for receiving Fair&White A.H.A. products and gives it suppleness, smoothness and a bright complexion. Daily use morning and evening.

Pigments Pure tones offer a set of color reflections and brightness unique to your Goldwell coloration.

BENEFITS:

• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• The Coloration Elumenated is obtained thanks to the Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell Pure pigments elumenated colour additive is a High-definition direct dye additive that elevate hair colour with unprecedented vibrancy and brilliance. Elevates hair colour with unprecedented vibrancy and brilliance, gives up to 63 percent more shine. It provides long-lasting colour results, up to 2x more resistance to colour fading

• Use Pure Orange for shine with a warmer effect.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.

For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

• In blends with Topchic HiBlondes, a few drops of Pure Violet are enough to control deviations.
• It marks a revolution in Goldwell's coloring.
• Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.
• For you and your clients, hair color will never be the same again.

Elumenated coloration:

• The Coloration Elumenated is obtained thanks to the @Pure Pigments that envelop a halo, the deep, intense and covering color of Topchic, Colorance and Nectaya, creating a halo of extraordinary brightness and luminosity.
• This color overlay creates a moving 3D effect that changes and transforms based on light.
• On average, a result 63% brighter than a conventional coloration.
• Power up to 3 times more, the result intensity of your color formula.
• Power 2 times more resistant to color loss.

Goldwell System @Pure Pigments Cool Violet - Elumenated Color Additive Color: Cool Violet, pastel violet pigment that adds a smoky hue and a greyish undertone to any shade.

Goldwell @Pure Pigments Elumenated Color Additive is a high-definition direct dye additive that elevates hair color with unprecedented vibrancy and brilliance.

Reinvent any Goldwell shade and any technique with @Pure Pigments. HD3 HAIR COLOR TECHNOLOGY: HD3 Hair Color Technology, core of Goldwell @Pure Pigments formula, comes from a ten-year partnership research between Kao and Fujifilm.

The result: :

Revolutionary pigments for high-definition colors, deeper and more brilliant than traditional direct pigments.

Directions :

@Pure Pigments are developed to integrate easily into Topchic, Colorance, and Nectaya formulations, and to be applied together in a single step. Do not mix with other Goldwell hair colors or other brands' colors. While preparing the hair dye, add @Pure Pigments to your mixture, then apply your Topchic, Colorance or Nectaya color as usual.

Goldwell StyleSign Heat Styling Straightening Balm effectively straightens hair for 72 hours, even damaged or coarse hair, while shielding against frizz, humidity, and heat damage of up to 230°C / 446°F.

• Colour-safe
• Paraben-free
• Marine Bamboo Technology for heat and UV protection .

• Instantly provides high shine, ultra-strong hold, texture and volume for up to 72 hours
• Versatile styling for unlimited bold looks
• Use for blow-drying or hand-sculpting
• Strongest hold when used on towel-dried hair

INGREDIENTS:

Water/Aqua/Eau, Acrylates Copolymer, Acrylates/Palmeth-25 Acrylate Copolymer, Sodium Hydroxide, Hydroxyacetophenone,C12-13 Pareth-9, Caprylic/Capric Triglyceride, Himanthalia Elongata Extract, Benzyl Alcohol, Fragrance/Parfum, Green 3/CI 42053, Red 33/CI 17200

Keep grey and blonde hair looking vibrant with the Dualsenses Silver Shampoo from Goldwell. Specially formulated to neutralise unwanted yellow tones, the shampoo will also strengthen the hair fibre and moisturise your tresses, whilst enhancing you hair with a lustrous, reflective shine. Formulated with a SilverChroma Complex which contains lavender to banish brassiness, the Goldwell shampoo is also infused with Instant Microfluid Technology which allows you to see and feel the results straight away.

Directions:
• Apply to wet hair and massage into a lather
• Rinse thoroughly