VO5 Styling Gel Firm Hold Control is for strong control, thickness and fullness of your hair. Firm Hold Gel, with aquascreen, for longer lasting hold, even in the most humid conditions. VO5 delivers high performance, salon tested styling products that won't let you down, and gives you the power to create, control and finish any style you want! VO5....for Vitally Alive Hair! Ideal to sculpt, mould and shape. Adds fullness and definition to all styles. Easy to wash out.