Our Hydralure technology has been infused into our collection and is a pH balanced proprietary blend of plant based humectants and moisturizing agents that penetrate and affect the hair on a cellular level. It creates a bonding attraction between the hydration in the cells of your hair and that of the product to infuse longer lasting moisture making hair shinier, healthier and more manageable over time. Instead of struggling through a tough relationship with your hair, come close and fall in love again. After all, we are your hair's new hydration infatuation. Shop our collection, and give you hair have the gift of ahigherlove, Moisture Love.