Gentle Embrace Hydration Shampoo , Experience the Gentle Embrace Hydration Shampoo that does just that! This serene foaming and sulfate free shampoo gently washes away dirt without stripping all of the hydration from your hair. Our proprietary Hydralure technology creates a bonding attraction between the hydration in the cells of your hair and that of the shampoo to infuse longer lasting moisture. Think remove the dirt, the stripping, and the stress and bring in the moisture.