PROVOKE Touch Of Silver Colour Care Shampoo is a gentle cleansing shampoo that helps to protect against environmental pollution to safeguard your colour. Containing Optical Brighteners, it helps to keep hair colour bright between uses of the brightening shampoo whilst preventing pigment colour build-up for beautiful, healthy hair every day of the week.

Pro Voke Touch Of Silver Intensive Conditioner improves hair health and structure in just one wash. Formulated with restorative proteins from our keratin repair complex, this rich and creamy conditioner targets dry, damaged hair to help rebuild and protect its structure. Combined with a nourishing blend of anti-ageing properties and optical brighteners, hair is left smooth, moisturised, and shiny.

Provoke Intensive Blue Conditioner has been formulated with blue pigments to effectively remove unwanted orange and red tones in brunettes and warm blonde hair, ensuring a richer, deeper brunette hair colour. These blue pigments also remove orange tones from blonde hair, making this conditioner the perfect product for creating multi-tone effects in balayage and ombre hairstyles.

This nourishing formula is enriched with Keratin to repair damaged hair bonds and replenish the nutrition levels needed for healthy coloured hair. For balayage, ombre or highlighted brunette hair, the shampoo and conditioner can be used together for every other wash. Richer, deeper brunette tones can be produced in colour-processed brown hair, or the multi-tones in balayage or ombre hair enhanced, with the Provoke Illuminex Touch Of Brunette Toning Blue Shampoo. Cruelty-free & vegan-friendly.

Directions of use:

After using Cool It Blue Toning Shampoo, smooth onto wet hair, and leave for 3-5 minutes before rinsing out.

Introducing the Pro:Voke Touch Of Silver Go Icy Shampoo, a specialized formula for those with blonde, platinum, white, or grey hair who desire a striking icy platinum look. This innovative shampoo incorporates triple toning technology to neutralize brassy tones and is enriched with keratin to intensely moisturize, resulting in lustrous and healthy hair.

Directions of use:

Smooth onto wet hair, and leave for 3 minutes before rinsing out.

PRO:VOKE Touch Of Silver Go Icy Conditioner is an intensive formulation which takes blonde, platinum, grey or white hair 2 shades lighter for an icy platinum look after just one application.

The advanced triple-tone technology effectively cools down warmer, brassy tones producing extra light colour. Enriched with Keratin, this conditioner deeply hydrates, leaving your hair beautifully healthy and shiny. Cruelty-free & vegan-friendly.

Directions of use:

After using Touch of Silver Go Icy Shampoo, smooth onto wet hair, leave for 3 minutes before rinsing out.

ProVoke Cool It Intensive Blue Toning Shampoo for Brunettes & Warm Blondes has been formulated with blue pigments to effectively remove unwanted orange and red tones in brunettes and warm blonde hair, ensuring a richer, deeper brunette hair colour. These blue pigments also remove orange tones from blonde hair, making this shampoo the perfect product for creating multi-tone effects in balayage and ombre hairstyles.

This nourishing, sulphate-free formula has been enriched with Aqua Plex and Inca Inchi Oil to repair damaged hair bonds and replenish the nutrition levels needed for healthy coloured hair. For balayage, ombre or highlighted brunette hair, the shampoo and conditioner can be used together for every other wash. Richer, deeper brunette tones can be produced in colour-processed brown hair, or the multi-tones in balayage or ombre hair enhanced with the ProVoke Illuminex Touch Of Brunette Toning Blue Shampoo. Cruelty-free & vegan-friendly.

Directions of use:

• Wet hair, massage in, leave for 3-5 minutes and rinse out.
• Optimal results will be achieved when used together with Cool It Intensive Blue Toning Conditioner.

Brightens faded highlights and balayage for a vibrant hair colour. The light-reflecting particles instantly boost shine, and keep hair colour rich.

How to use:

Massage into wet hair for 1-3 minutes before rinsing out. For best results, use together with Highlight Boost Conditioner.

Provoke Touch Of Silver Purple Serum is a 3-in-1 purple serum which visibly brightens and tones blonde, silver and grey hair in just a single application. The lightweight formula applies equally well on wet or dry hair and smooths away frizz and flyaways while sealing split ends.

Enriched with plant-based Keratin and violet pigments, this serum effectively enhances both colour and condition, leaving behind bright, healthy-looking hair in perfect condition. Cruelty-free & vegan-friendly.

Directions of use:

• Suitable for use on wet or towel-dried hair.
• Work product upwards from ends to roots, apply more if needed, style as desired.

Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.