PRO:VOKE Touch Of Silver Go Icy Conditioner is an intensive formulation which takes blonde, platinum, grey or white hair 2 shades lighter for an icy platinum look after just one application.

The advanced triple-tone technology effectively cools down warmer, brassy tones producing extra light colour. Enriched with Keratin, this conditioner deeply hydrates, leaving your hair beautifully healthy and shiny. Cruelty-free & vegan-friendly.

Directions of use:

After using Touch of Silver Go Icy Shampoo, smooth onto wet hair, leave for 3 minutes before rinsing out.

Introducing the Pro:Voke Touch Of Silver Go Icy Shampoo, a specialized formula for those with blonde, platinum, white, or grey hair who desire a striking icy platinum look. This innovative shampoo incorporates triple toning technology to neutralize brassy tones and is enriched with keratin to intensely moisturize, resulting in lustrous and healthy hair.

Directions of use:

Smooth onto wet hair, and leave for 3 minutes before rinsing out.

Brightens faded highlights and balayage for a vibrant hair colour. The light-reflecting particles instantly boost shine, and keep hair colour rich.

How to use:

Massage into wet hair for 1-3 minutes before rinsing out. For best results, use together with Highlight Boost Conditioner.

Provoke Intensive Blue Conditioner has been formulated with blue pigments to effectively remove unwanted orange and red tones in brunettes and warm blonde hair, ensuring a richer, deeper brunette hair colour. These blue pigments also remove orange tones from blonde hair, making this conditioner the perfect product for creating multi-tone effects in balayage and ombre hairstyles.

This nourishing formula is enriched with Keratin to repair damaged hair bonds and replenish the nutrition levels needed for healthy coloured hair. For balayage, ombre or highlighted brunette hair, the shampoo and conditioner can be used together for every other wash. Richer, deeper brunette tones can be produced in colour-processed brown hair, or the multi-tones in balayage or ombre hair enhanced, with the Provoke Illuminex Touch Of Brunette Toning Blue Shampoo. Cruelty-free & vegan-friendly.

Directions of use:

After using Cool It Blue Toning Shampoo, smooth onto wet hair, and leave for 3-5 minutes before rinsing out.

Provoke Touch Of Silver Purple Serum is a 3-in-1 purple serum which visibly brightens and tones blonde, silver and grey hair in just a single application. The lightweight formula applies equally well on wet or dry hair and smooths away frizz and flyaways while sealing split ends.

Enriched with plant-based Keratin and violet pigments, this serum effectively enhances both colour and condition, leaving behind bright, healthy-looking hair in perfect condition. Cruelty-free & vegan-friendly.

Directions of use:

• Suitable for use on wet or towel-dried hair.
• Work product upwards from ends to roots, apply more if needed, style as desired.

Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash. Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.

Provoke Touch Of Silver Intensive Conditioner after the Brightening Shampoo. Its rich and luxurious formula improves hair condition after just one treatment and contains restorative proteins which intensively target dry, damaged and coloured hair, leaving it feeling smooth and moisturised. A nourishing blend of anti-ageing properties, Optical Brighteners and Keratin helps to rebuild hair and protect its structure for healthier hair that radiates with shine.