Conditions as it cleanses Hydrates hair and scalp As I Am Long & Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. As I Am Long & Luxe GroWash is for type 3 and 4 hair. Long & Luxe is a growth collection for longer and stronger hair. External and Internal lab research has established the efficacy of the collection.