LOreal Revitalift Day Cream anti-wrinkle plus firming. FROM AGE 40, DEEP ANTI-AGE ACTION The skins elastin is essential to its youthfulness. It is the skins elastin fibres that form the fabric of the skin and allow for its stretch and bounce. From 40 years of age, however, skin produces less elastin which leads to a loss of skin firmness and the appearance of wrinkles. Revitalift works to fight these signs of ageing, using active ingredients selected for their known effectiveness in fighting the appearance of wrinkles and preventing a loss of firmness. Revitalift Day Cream is enriched with Elastin and Pro-Retinol A to reduce the appearance of wrinkles and helps improve the skins elasticity.