FiberGuard Normalizing Shampoo was developed to assure complete hair neutralization. Acid balanced at pH 6.0 in a detangling, concentrated shampoo formula. Unique color indicator in shampoo lathers pink if hair is not completely neutralized. Reduces surface porosity and eliminates static electricity. Produces rich lather to effectively cleanse and eliminate all residual relaxer traces. Color indicator turns lather from pink to white when normalization is complete. Insures that just relaxed hair has returned to the normal pH range. Contains natural botanical extracts and humectants to moisturize hair. Repairs damaged areas along the hairshaft. Helps re align and close cuticles. Leaves hair tangle free and manageable. Economical to use.

Affirm 5 in 1 Reconstructor (Step 3) is an amazing post-relaxer conditioner that normalize the hair after relaxing while depositing substantive conditioners deep within the hair fiber.

Features:

• Fortified with advanced fibrous conditioning agents that penetrate deep into hair fiber making hair permanently conditioned, as it is being normalized.
• For use on damaged, fine or limp hair.
• Enriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III and Fruit Extracts.

Benefits:

• Increases fiber elasticity and tensile strength.
• Re-aligns, seals and smooth’s hair fibers.
• Minimizes breakage and shedding.
• Detangles and imparts body.
• Restores hair to its normal pH.

Affirm Positive Link Conditioner (step 3) is a post chemical pH normalizer that restores hair to its proper pH of 4.5 to 5.5 after relaxer application. (After relaxer is rinsed, the hair is still alkaline (pH 10) and cuticles remain partially open. Thereby allowing the most effective penetration of micro and macro conditioners). For use on Medium to Coarse Hair.

Features:

• Penetrates deep into hair fiber making her permanently conditioned, as it is being normalized.
• Enriched with Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III, Fruit Extracts.
• For Medium to Coarse hair.

Benefits:

• Re-aligns, firms an seals cuticles to enhance shine.
• Adds luxurious softness and body to hair.
• Detangles effectively.
• Restores hair to normal pH.

Ferm Moisturizing Aqualizer Corrects moisture deficiencies of hair and scalp. Maintains proper hydration. Conditions permanently curled or body permed hair. Maintains proper moisture level. Prepares hair for gels, cremes and lotions. Makes hair more manageable. Restores proper pH balance.

Directions: For maintenance, apply as needed for moisturization.

KeraCare Moisturizing Conditioner for Color Treated Hair is an intensive high end conditioning maintenance treatment formulated specifically to preserve tone in color treated hair. Same formula as Affirm Moisture Color Conditioner for color treated hair. Protects hair from UV rays. Contains Fiber Strengthening Complex (FSC).

Benefits:
• Minimizes color fading.
• Moisturizes and fortifies hair.
• Exceptional conditioning deposition.

Directions:
• Shampoo with KeraCare Moisturizing Shampoo for color treated hair.
• Apply a generous amount of KeraCare Moisturizing Conditioner for Color Treated Hair to clean damp hair working through to the ends.
• Sit under warm dryer with plastic cap for 15 to 20 minutes.
• Rinse hair thoroughly.

KeraCare Humecto Creme Conditioner helps correct and prevent moisture loss due to exposure to chemicals and thermal styling appliances.Penetrates deep within the hairshaft to hydrate and humectify hair.Decreases interfiber friction between hair strands to prevent hair breakage.Improves the surface porosity of hair resulting in a softer hair texture.Enriched with a fragrance that relaxes and soothes the senses.

Benefits:

• Superior moisturizing results to help prevent dull, brittle, breaking hair and split ends.
  
• Superior detangling for easy wet and dry combing.
• Hair becomes more manageable.
• Protects hair from drying effects of thermal appliances.
• Adds exceptional body and shine.
• Eliminates static charge.

Directions:

• Apply generously to freshly shampooed hair.
• Comb through and cover hair with plastic cap.
• Leave on hair for 15 to 20 minutes.Rinse and style.

KeraCare Leave In Conditioner is a powerful instant Moisturizing Complex that works like 3 conditioners in one and is great for all hair types. Improves the surface properties of hair. Protects against thermal and mechanical damage. Contains sunscreens to protect against the sun UV rays. Excellent for blow drying hair. Concentrated formula.

Benefits:

• Leaves hair smooth with lots of sheen.
• Prevent hair breakage.
• Protects against damaging effects of thermal appliances.
• Superior detangling for easy wet and dry combing.
• Hydrates hair to produce healthier, more lustrous, softer and manageable texture.
• Sunscreens protect against the cuticle destroying effects of the sun.
• Economical to use.

Directions:

• Shampoo with KeraCare Hydrating Detangling Shampoo and towel blot.
• Rub a dime-sized amount between palms and distribute throughout hair.
• Use more for long or thick hair, as necessary.
• Comb through.
• Do not rinse out.
• Proceed to blow dry or style hair as desired.
• For additional sheen, apply KeraCare Silken Seal before styling.

An ultra light conditioning formula, concentrated with high quality natural oils. Excellent for natural, relaxed and pressed hair. It revitalizes dull, dry hair and adds shine. Penetrates quickly.

Directions:
• Rub just a small amount between palms until creme completely liquefies.
• Distribute evenly throughout hair.
• Massage also onto scalp if it tends to be dry.
• Comb through and style.
• May be used daily.

KeraCare Creme Press repels moisture to sustain longer lasting presses. Resists reversion on humid days. Contains a blend of natural light oils. Shields hair from thermal heat damage. Does not smoke.

Benefits:
• Gives hair a silky straight press.
• Hair stays straight longer than normal.
• Imparts a natural looking sheen.
• Prevents dry, dull, brittle hair.

Directions:
• Rub a small amount between palms of hands.
• Distribute evenly on damp or dry hair from root to ends.
• Straighten with desired straightening tools.
• Apply more creme press in moderation as needed.
• Proceed to curl using KeraCare Curling Wax for firm curls.

KeraCare Curly Wax gives you more control over thermal curling. Natural oils produce a satiny sheen while sealing in moisture. Gives firmer curl hold for longer style retention.Helps Sheild hair from thermal demage. Help Prevent reversion due to humidity.

KeraCare Dry and Itchy Scalp Glossifier soothes a dry and itchy scalp as part of KeraCare Dry and Itchy Scalp System. Formulated with penetrating emollients and active ingredients. Instantly relieves itching and scalp dryness. Helps prevent the return of dry, itchy scalp conditions. Gentle enough for daily use.

Benefits:
• Moisturizes the scalp to prevent dryness and flaking.
• Helps preserve the scalp natural moisture balance.
• Restores dry and flaky scalps to a healthy looking condition

Directions:
• Apply to scalp at least twice a week.
• Use daily for maximum results.

Rich, super light concentrated formula that produces magnificent shine. It Contains natural, lipophilic emollients to seal cuticle surfaces. Suitable for natural, pressed or chemically treated hair. Minimizes breakage. Reduces dryness. Penetrates easily so that hair retains free movement.

Benefits:
• Revitalizes dull dry hair.
• Will not weigh hair down, hair remains full bodied.
• Light conditioning formula.
• Seals cuticle to reduce breakage.
• Thermal appliance protection.

Directions:
• Rub a dime sized amount between palms and distribute sparingly into hair.
• Massage also onto scalp if it tends to be dry.
• Comb through and style.
• Use for styling manageability and daily hair glossing when hair looks lifeless.