Benefits:

• Regenerates and nourishes the hair.
• Strengthens the hair fibers.
• Gives the hair shine and volume.
• Gently cleanses and balances the scalp.
• Soothes irritated skin and relieves tension.
• Nourishes, hydrates and prevents dryness.
• Leaves hair clean and hydrated.
• Safe for colored hair.
• Free from sulfates and parabens.

How to use:

How To Use:

Ingredients:

Our Crazy Color Pigmented Red Shampoo is designed to gently cleanse, refresh and maintain your Red hair. Our Vegan formula is salt and sulphate-free, helping to preserve the boldness and vibrancy of your Red hair. It works on all Red shades, prolonging colour fading while also eliminating unwanted tones.

Keyline ProVoke Go Icy Platinum Effect Shampoo 

Keyline ProVoke Go Icy Platinum Effect Shampoo is specially formulated for blonde, platinum, white and grey hair to achieve a striking icy platinum finish. Using advanced triple toning technology, this shampoo helps neutralise unwanted brassy and yellow tones while enhancing cool, bright hues. Enriched with keratin, it also helps moisturise and care for the hair, leaving it looking healthy, smooth and luminous.

Key Features

• Platinum effect shampoo for blonde, white and grey hair
• Triple toning technology to counteract brassy tones
• Helps enhance cool, icy shades
• Enriched with keratin
• Leaves hair looking shiny and healthy

Benefits

• Neutralises yellow and brassy tones
• Enhances icy, platinum colour results
• Helps moisturise and strengthen hair
• Improves shine and overall hair appearance
• Suitable for regular toning maintenance

How to Use

Apply to wet hair and smooth through evenly. Leave on for up to 3 minutes, then rinse thoroughly. Use as needed to maintain desired tone.

Special Note

For external use only. Avoid contact with eyes. May stain fabrics or surfaces. Use gloves if necessary.

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How to use:

Brightens faded highlights and balayage for a vibrant hair colour. The light-reflecting particles instantly boost shine, and keep hair colour rich.

How to use:

Massage into wet hair for 1-3 minutes before rinsing out. For best results, use together with Highlight Boost Conditioner.

Because excessive coloring weakens the hair fiber, it is essential to take care of colored hair using suitable products. Without silicone and specifically formulated for this type of hair, Regenerating Color Shampoo is enriched in Keratin. Acting as a protective veil, Keratin helps repair weakened areas and prolongs the intensity of color.

Directions To Use :

Apply this shampoo on damp hair lengths to the tips by massaging in circular motions. Rinse thoroughly with clear water. Repeat the operation if necessary. Complete your hair care routine using the Color Regenerating Hair Mask.

How To Use:

• Divide La Riche Directions Pre Color Shampoo over your entire haircut.
• Let it settle in for a while.
• Rinse thoroughly.

Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with brilliant shine Nourish and protect fragile blonde hairRich lather gently cleanses hair.