L'Oreal Paris Preference Permanent Color P37 Intense Dark Red is legendary for its lustrous color results and fade-resistant formula. It comes with a precious high shine Elixir. Simply add it to the mix. Experience the premium performance of Preference with color radiance for up to eight weeks. Improved fragrance for a better color experience. If you have a lot of grey this shade will cover them completely.

High shine conditioner enriched with a UV filter and vitamin E. Use week after week to leave color lustrous and hair silky-soft. Permanent hair color in group III. Provides complete cream coverage. It has a gel texture with 35 minutes development time. Available in dark red ultra violet color. Ambient type storage.