Introducing the Pro:Voke Touch Of Silver Go Icy Shampoo, a specialized formula for those with blonde, platinum, white, or grey hair who desire a striking icy platinum look. This innovative shampoo incorporates triple toning technology to neutralize brassy tones and is enriched with keratin to intensely moisturize, resulting in lustrous and healthy hair.

Directions of use:

Smooth onto wet hair, and leave for 3 minutes before rinsing out.