ECRU Sea Clean Shampoo is a mild, gentle shampoo for all hair types. Increases moisture retention and protects against split ends and UV damage. Panthenol,Silk and Wheat proteins, Oat Amino Acids and other cosmetic-grade ingredients increase moisture retention.It improved texture and condition leaves hair primed for styling. Direction for Use:Apply to wet hair and massage into a full lather.Rinse well and repeat if desired.