Joico Style Reform Matte Clay. A natural kaolin and bentonite clay styler that can be applied to damp or dry hair for a firm hold. Unique clay, oil and wax formula provides firm hold that isnt dry or chalky, while Vitamin E nourishes. This smooth multi-clay blend is ideal for hard-to-control hair. Easily transfers from your hands to build incredible texture and firmly hold your curls or pieces with a matte finish.