Discover a new generation of colour : LUO Color, fresh colour, fresh shine. New nutrigel technology. Thanks to its technological innovations, this colour gives incredible shine and a natural, healthy look, enhancing the hair's own reflects.

Dia Color from L’Oréal Professionnel is a semi-permanent ammonia-free color, ideal for those who want to enhance their natural hair color or make a subtle transformation without compromising the health of their hair. Developed to provide a shiny finish and intense reflections, this shade is perfect for those looking for a sophisticated and modern look.

L’Oréal’s advanced technology allows color pigments to gently penetrate the hair, ensuring even coverage and a gradual, natural fade. Furthermore, the formula enriched with conditioning agents keeps the hair fiber hydrated and silky to the touch.

Active ingredients include high-tech pigments, moisturizing polymers and conditioning agents, which protect and nourish hair during the coloring process. The complementary products are Diactivateur, a specific oxidant for the Dia Color line, and L’Oréal post-color care, such as Vitamino Color Shampoo and Mask, which help keep the color vibrant for longer.

Majirel, L'Oreals legendary professional hair colour that covers up to 100% of grey hair whilst caring for the hair fibre. Majirel creates vibrant and pure reflect colours with a wide palette of rich tones and shades. A first in professional hair colour, Majirel cares for the entirety of the hair fibre.The formula helps strengthen and re-inforce the hair fibre. Hair feels stronger, and is left looking glossy and feeling soft and supple to the touch. Your professional colourist can unleash your perfect tailor made hair colour with the use of Majirel.

Majirel Cool-Cover’s technology provides optimal neutralisation of warm reflects leaving ultra-cool tones with high resistance and intense coverage. View the shade chart to see the wide professional palette of colours ranging from icy metallic blondes to intense mocha brunette shades. Enriched with Incel and Ionène . The formula helps strengthen the feel of the hair, leaving a glossy look with a silky soft touch.

Majicontrast is a range of permanent hair colours. Recommended for creating highlights on dark base colours, therefore it is advised to use on brown hair (natural or coloured). The new Majirel hair colours are distinguished by clearer, more eco-friendly packaging.

• Creates contrasting highlights on brown hair.
  
• Produces a multi-dimensional effect.
  
• Lightens hair up to 4 levels.
  
• Provides clear, durable shades.
  
• Does not require prior lightening.
  
• Does not cover grey hair.
  
• Leaves hair soft and radiant.

Majirel colours are enriched with Ionene G and Incell formulas, which restore hair structure during colouring. They make hair more resistant to depletion and damage, leaving it silky smooth, soft and full of shine after treatment.

How to use:

Mix with the selected Majirel oxidant in a 1:1.5 ratio (50 ml colour and 75 ml oxidant). Apply to dry, unwashed hair and leave on between 15 and 35 minutes, depending on the desired level of lightening. Then rinse and wash hair.

For Copper Shades of permanent color results, master the art of creating beautiful haircolor.LOreal Professional Majirel family brands give you infinite color possibilities to fulfill your color creativity.

For shades of Mahogany permanent color results, master the art of creating beautiful haircolor. L'Oreal Professional Majirel family brands give you infinite color possibilities to fulfill your color creativity.

One of LOreal Professional's bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage and up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich and intense colour from roots to ends.

Rich in Incell and Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy and soft to touch. With brand new stylish (and recyclable) packaging that is colour coded for your convenience. With other Majirel ranges to play around with including Cool Inforced, GLOW and Maji Contrast, the classic Permanent Colour range will remind you it's iconic for a reason. Average development time is 35 minutes dependent on the treatment and thickness, length & quality of hair.

Key benefits:

• Rich, permanent hair colour.
• Strenghtens and reinforces hair fibre.
• Brand new & recyclable colour-coded packaging.
• Provides perfect coverage of grey hair.
• Wide palette of rich tones and shades.
• Enriched with Ionéne G and Incell.
• Helps strengthen and reinforce the hair fibre.

For shades of Warm Brown permanent color results, master the art of creating beautiful haircolor. L'Oreal Professional Majirel family brands give you infinite color possibilities to fulfill your color creativity.

One of LOreal Professionals bestsellers, their iconic Majirel Permanent Hair Colour range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage and up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich and intense colour from roots to ends. Rich in Incell and Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy and soft to touch. With brand new stylish (and recyclable) packaging that is colour coded for your convenience. With other Majirel ranges to play around with including Cool Inforced, GLOW and Maji Contrast, the classic Permanent Colour range will remind you it's iconic for a reason. Average development time is 35 minutes dependent on the treatment and thickness, length & quality of hair.

One of L'Oreal Professional's bestsellers, their iconic Majirel Permanent Hair Color range is now better than ever to help unleash the creative in you. With over 100 on-trend shades to choose from, the possibilities are endless as all provide 100% white coverage and up to 3 levels of lift whether it's a dark or light shade. Its highly advanced formula protects the hair's fibre while providing a rich and intense colour from roots to ends. Rich in Incell and Ionene G, they promise hair that is 45% more conditioned following colour treatment glossy and soft to touch. With brand new stylish (and recyclable) packaging that is color coded for your convenience. With other Majirel ranges to play around with including Cool Inforced, GLOW and Maji Contrast, the classic Permanent Colour range will remind you it's iconic for a reason. Average development time is 35 minutes dependent on the treatment and thickness, length & quality of hair.

Key benefits:

• 128 rich tones and shades to choose from.
  
• Rich in Incell & Ionene G that leaves hair more conditioned.
  
• Strenghtens and reinforces hair fibre.
  
• Brand new & recyclable color-coded packaging.

L'Oréal Professional Majirel permanent hair color offers a rich, permanent hair dye which provides perfect coverage of grey hair. With the expertise of your hair colorist and in-depth color consultation, you can achieve your perfect shade. Up to 100 %, white hair coverage and hair is 45 percent more conditioned after coloring thanks to ionone g. Comes in no. 6.0 Deep Dark Blonde color shade.Key benefits:

• Rich, permanent hair colour.
  
• Provides perfect coverage of grey hair.
  
• Rich and vibrant color .
  
• With the expertise of your hair colourist and in-depth color consultation.