Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo, by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. Suitable for all hair types and textures.

Directions:

Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.