Loreal Blondifier Cool Neutralising Shampoo an intensive cleanser that corrects brassy tones. It is enriched with Polyphenol derived from Açai Berry Extract, the light and silky formula envelops strands to replenish deep hydration whilst melting away dirt, impurities and excess oil for a fresh and clean feel. Violet Brightening Pigments work to neutralise any yellow tones to restore shine, vibrancy and health to hair.