Loreal Men Expert Pure and Matte Anti Shine Moisturising Gel. LOréal Men Expert Pure & Matte is an ultra-light non-greasy gel that effectively tackles shine. Enriched with silica particles to absorb excess sebum, which, makes mens skin oiler than womens as it is influenced by male hormones. The mattifying particles work to control shine and deliver matte effect whilst providing a long lasting anti-shine action and leaving skin moisturised for 24 hours.