PROVOKE Hair Colour Remover. Ideal for use as a preparation for a new hair colour treatment, or to remove unwanted colours and restore your natural colour. Whether you just fancy a change or are correcting a hair colouring mistake, they have you covered. This technology does the opposite to a hair dye. When the hair is dyed the colour molecules group together to form larger ones, known as "oxidisation", which allows permanent hair dyes to have their effect.

PROVOKE Hair Colour Remover reduces the size of these dye molecules allowing them to exit the hair shaft, and to be washed out during 3 stage process, bringing your hair back to its natural colour. This product is designed to work on permanent hair dyes only.

How does it work?:

This 3 step system gently reduces the size of hair colour dye particles in your hair,when the process is complete the particles are small enough to simply wash out of your hair.This means you can restore your hair colour without the need of bleach or ammonia.