Joico FreePlay Clay Lightener, our first lightener that stays put and moist while you paint your way through the most creative balayage and freehand techniques. Unlike traditional lighteners that can get messy during the open-air painting and processing necessary to pull off these coveted techniques, FreePlays clay-based formula clings to strands and leaves hair feeling nourished, giving you the control and freedom you need to lift hair up to 7 levels without foils, swelling, flaking, dripping or dry-out.