• One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes.
• Leaves hair looking luminous and shiny.
• Intermixable shades for customizable results in one step.
• Ideal viscosity for drip-free bottle application.
• Ammonia-free formula.
• Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair.

What do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product .

Meet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. This strength-building masque delivers transformative results in a single treatment.

Features:

• 5X stronger hair in one use.
• Builds & protects bonds.
• Rich hydration.
• Instantly detangles.
• Normalizes pH.
• Color safe.
• PETA-approved, global animal test-free.

Our powerhouse of a masque springs into action whenever hair requires a little extra TLC. Use once to 2x a week or as needed.

Directions:

• Cleanse hair with Defy Damage Protective Shampoo.
• Apply Defy Damage KBOND20 to damp hair.
• Leave in 2-5 minutes.
• Rinse

Protect hair from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

• Regenerates bonds & strengthens hair
• Protects hair from mechanical, thermal, and environmental damage
• Higher concentration of SmartRelease Technology

A powerful, ultra-dry spray on bond protector that instantly shields hair from chemical service damage, improves color deposit, and provides greater lift when bleaching.

How To Use :-

Shake well before use. Spray at distance 8-15 cm and apply to locks in short.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques!

Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to maintain your blonde brilliance while celebrating individuality. Whether you’re neutralizing unwanted warmth or enhancing radiant rose and peach tones, this collection delivers a luxurious transformation that stays true to you—for up to three washes*.

Features :

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Hair feels nourished and conditioned
• Helps detangle beautifully
• Certified PETA Global Animal Test–Free (Learn more about the certification)

Reduces brassiness and yellow tones for a cool blonde tone*

Reduces brassiness and yellow for an icy blonde tone*

Complements or enhances rose or peach tone

*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair.

How to Use:

• Apply to clean, damp hair (Blonde Life Violet Shampoo recommended).
• Comb through evenly.
• Leave on for 5 minutes.
• Rinse.

Joico Defy Damage Detox Shampoo is a deep cleansing shampoo that cleans the hair thoroughly from chlorine, hard water and finishing product residues, without making the hair dry. Strengthens hair bonds, making hair soft and smooth again. Cleansing ingredients like activated charcoal and moringa oil help to reduce chlorine-induced green tint in color-treated hair. The shampoo is vegan, sulfate and paraben free and PETA approved.

Joico Color Endure Violet Conditioner Non stripping and ultra-moisturising, the violet conditioner works to soften, protect and maintain beautiful hair colour. Suitable for those with colour-treated hair or yellow shades, its unique Bio-Advanced Peptide Complex is combined with green tea-derived antioxidants and UV protectors to shield from fading and tonal change, maintaining blonde hues and imparting luminous shine.