Fudge Professional Cool Brunette Blue Toning Shampoo is a shampoo that is perfect for brunette hair. It is formulated with Fudges max strength blue micro pigments that instantly knock out unwanted red and orange tones from brunette hair, while its unique Opti PLEX technology penetrates deep into the hairs core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly soothing the cuticle. Each strand is enveloped in a fragrance infusion lasting 24 hours.