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ECRU New York

We combine extraordinary skincare ingredients with the performance of professional haircare. Hydrolyzed Silk, Sunflower Oil, Keratin, Chamomile, Gardenia and Algae Extract are infused throughout our collections to strengthen and improve the integrity of the hair and scalp, without ever compromising performance

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ECRU Sunlight Styling Spray
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ECRU Sunlight Styling Spray
ECRU Sunlight Styling Spray Workable styling spray with flexible (soft medium) hold that adds beautiful shine.
Curl Perfect Anti Frizz Conditioner
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Curl Perfect Anti Frizz Conditioner
The intense daily conditioner that instantly detangles and moisturizes. Ultra hydrating ingredients restore and lock in moisture while precious oils impart superior shine and defy frizz.
Curl Perfect Hydrating Shampoo
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Curl Perfect Hydrating Shampoo
An ultra-moisturizing daily shampoo gently cleanses curly/wavy hair. A nourishing combination of naturally derived oils increases moisture retention while protecting hair color. Luxurious lather gently cleanses while bathing hair in moisture, leaving curls shiny and soft. Curl Perfect Hydrating Shampoo helps curls to bounce and remain healthy. A nourishing combination of Kalahari Melon Seed and Avocado oils, together with sugar cane extract. Your hair color is left vibrant and protected. Silicone, Sulfate and Paraben free - Color Safe. Direction for Use: Apply to wet hair and gently massage into rich lather. Rinse and follow with anti- frizz conditioner.
ECRU Dry Texture Spray
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ECRU Dry Texture Spray
The perfect hybrid of dry shampoo and hairspray that builds invisible, weightless texture and volume. How to Use: as a root lift or to build body, to lift the hair and spray at the root. Spray all over for additional volume or to revitalize day old hair to finish and hold.
ECRU Texture Styling Balm
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ECRU Texture Styling Balm

A multi-functional balm with pliable hold that offers limitless solutions for short, long or bobbed hairstyles.

Direction for Use:

Emulsify small amount into hands until clear and work through dry hair starting at the ends. For added texture apply more generously.

ECRU Luxe Treatment Shampoo
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ECRU Luxe Treatment Shampoo
A luxurious cleanser perfect for maximum hydration for porous, sensitive and chemically damaged hair. But, it can be used for all types of hair.

Nutrient-rich formula, gives hair structure strength and elasticity, adds shine, prevents damage It has a UV protection complex and provides antioxidant properties for hair and scalp.Does not contain sulfates and parabens.

Directions :

  • Apply to damp hair for 1-2 minutes. .
  • Rinse thoroughly.
  • Repeat if necessary.
  • Suitable for daily use.
ECRU Protective Silk Conditioner
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ECRU Protective Silk Conditioner
ECRU Protective Silk Conditioner is a creamy, lightweight conditioner that increases shine and elasticity and adds strength and moisture, while detangling. How to Use: After cleansing, squeeze excess water from hair and apply evenly through ends. Leave on for 60 seconds and rinse.
ECRU Volumizing Silk Mist
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ECRU Volumizing Silk Mist
ECRU New York Volumizing Silk Mist is a delicate mist that enhances volume and texture without alcohol. Formulated to add body, balance moisture, impart sheen and improve hair's strength.
ECRU Sea Clean Shampoo
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ECRU Sea Clean Shampoo
ECRU Sea Clean Shampoo is a mild, gentle shampoo for all hair types. Increases moisture retention and protects against split ends and UV damage. Panthenol,Silk and Wheat proteins, Oat Amino Acids and other cosmetic-grade ingredients increase moisture retention.It improved texture and condition leaves hair primed for styling. Direction for Use:Apply to wet hair and massage into a full lather.Rinse well and repeat if desired.
ECRU Sunlight Holding Spray
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ECRU Sunlight Holding Spray
ECRU New York Sunlight Holding Spray is a weightless finishing spray for luminous shine and brushable hold. Hair looks glossy without being sticky or hard. It provides moisture retention, PH adjusting, anti-static benefits plus UV protection. Direction for Use: Spray on dry, finished hair where hold is desired.
ECRU Acacia Protein Masque
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ECRU Acacia Protein Masque
A nutrient-rich, intensive treatment that penetrates deep into the hair shaft to repair and renew dry, damaged hair and replenish lost nutrients. Leaving hair silky, shiny and strong. Direction for Use: Apply generously to clean we hair and allow masque to penetrate for 3-5 minutes, rinse well. For maximum hydration on severely dry, damaged hair, apply liberally to clean, towel dried hair,Cover with a plastic cap and heat with a blow dryer for 5 minutes. Allow to cool before rinsing.
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