Nourish, strengthen, and grow longer, healthier hair with the revolutionary As I Am Rice Water Micellar Water Shampoo. This innovative formula harnesses the ancient secrets of Forbidden Black Rice Water, revered for its hair-boosting superpowers.

If your hair is feeling week, brittle and prone to shedding this gentle cleanser strengthens strands, reducing hair loss, and minimizing breakage.

AS I AM Coconut CoWash is a cleansing conditioner designed specifically for curly, coily, and kinky hair types. This product provides a gentle alternative to traditional shampoos, effectively cleansing the hair and scalp without stripping away natural oils. Formulated with a blend of natural ingredients, including coconut oil, tangerine, and castor oil, this co-wash helps to maintain moisture balance while removing product buildup and impurities. It’s ideal for maintaining healthy, hydrated, and manageable hair in between regular shampoo sessions.

As I Am Coconut CoWash. Cleansing Conditioner. Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you have used to style and maintain your coils and curls. Now its time for a sparkling new beginning.

This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level. Spreads easily throughout hair. Gently cleanses hair and scalp. Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse. Makes detangling a breeze. Rinses easily from hair. Helps promote a healthy environment for hair growth. Gentle enough for daily use. Safe for color-treated hair.

The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done. Locks in moisture. Gives dull dry hair softness, shine and manageability. Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Provides dehydrated hair with what it needs to look and behave its very best.

Key Benefits:

• Locks in moisture.
  
• Gives dull dry hair softness, shine and manageability .
  
• Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair.
  
• Provides dehydrated hair with what it needs to look and behave its very best.

How To Use :

• Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.
  
• Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.
  
• May also be used to set soft lustrous twists and twist-outs .