The "As I Am Classic Collection" is a line of hair care products specifically formulated for natural hai , which includes Shea butter and coconut oil, among other natural nutrients, are blended into it to hydrate, define, condition, and shine your natural hair.
As I Am Coconut CoWash. Cleansing Conditioner. Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you have used to style and maintain your coils and curls. Now its time for a sparkling new beginning.
This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level. Spreads easily throughout hair. Gently cleanses hair and scalp. Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse. Makes detangling a breeze. Rinses easily from hair. Helps promote a healthy environment for hair growth. Gentle enough for daily use. Safe for color-treated hair.
The power-packed As I Am DoubleButter Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done. Locks in moisture. Gives dull dry hair softness, shine and manageability. Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Provides dehydrated hair with what it needs to look and behave its very best.
Key Benefits:
How To Use :
Nourish, strengthen, and grow longer, healthier hair with the revolutionary As I Am Rice Water Micellar Water Shampoo. This innovative formula harnesses the ancient secrets of Forbidden Black Rice Water, revered for its hair-boosting superpowers.
If your hair is feeling week, brittle and prone to shedding this gentle cleanser strengthens strands, reducing hair loss, and minimizing breakage.
Ditch dry, frizzy strands and unlock your hair’s hidden magic with As I Am Rice Water Conditioner. This deep-nourishing formulation, is your one-stop shop for healthy, bounce-tastic curls.
Say goodbye to:
Rice protein and amino acids strengthen strands, minimizing split ends and shedding.
Gentle, plant-based formula soothes irritation and promotes a healthy scalp environment.
This rich conditioner locks in moisture for vibrant shine and touchable softness.
And hello to:
Fermented black rice water stimulates hair follicles, encouraging thick, length-defying growth.
Effortless combing, even for the knottiest coils, thanks to detangling heroes like jojoba oil and shea butter.
Rice bran oil and ceramides fortify each strand, making your hair resilient against everyday wear and tear, protecting against colour stripping and damage.
This conditioner is your secret weapon for:
Defined spirals, enhanced volume, and bounce that lasts.
Beachy waves with a boost of hydration and shine.
Deep nourishment for strong, healthy coils
A gentle touch that calms and soothes your scalp.
Gluten free, Vegan, Silicone Free, Sulfate Free, Cruelty Free. Pair with As I Am Rice Water Micellar Shampoo to gently cleanse and As I Am Rice Water Spray to rehydrate locks throughout the day.
AS I AM Coconut CoWash is a cleansing conditioner designed specifically for curly, coily, and kinky hair types. This product provides a gentle alternative to traditional shampoos, effectively cleansing the hair and scalp without stripping away natural oils. Formulated with a blend of natural ingredients, including coconut oil, tangerine, and castor oil, this co-wash helps to maintain moisture balance while removing product buildup and impurities. It’s ideal for maintaining healthy, hydrated, and manageable hair in between regular shampoo sessions.