As I Am - Discover the transformative power of As I Am haircare products at Paks Cosmetics. Crafted with the finest natural ingredients, this award-winning brand caters to women with naturally curly and coily hair. Experience the joy of beautiful coils and curls with scientifically advanced formulas infused with organic ingredients like coconut oil and shea butter. Embrace your natural hair journey and indulge in products that cleanse, moisturise, and enhance your hair's natural beauty. Join the As I Am community and unlock the secret to vibrant, healthy hair.
Coils & Curls is a specialised haircare range designed to support the unique needs of curly, coily, and textured hair types. The collection focuses on enhancing natural curl patterns while providing deep moisture, softness, and definition without weighing the hair down.
Classic Collection is a foundational haircare range specially designed for naturally curly and coily hair types. The collection focuses on providing deep moisture, definition, and nourishment using carefully selected natural ingredients such as shea butter and coconut oil.
This collection is ideal for individuals who follow natural hair routines and want simple yet effective products for everyday use. It helps promote soft, shiny, and well-defined curls while supporting overall hair strength and health.
As I Am Restore & Repair Collection is a targeted haircare range designed to repair, strengthen, and restore damaged natural hair. Formulated especially for curly, coily, and textured hair types, the collection focuses on improving overall hair and scalp health while reducing breakage and dryness.
Restore & Repair Collection by As I Am is a complete care system for damaged or weakened hair, offering intensive nourishment, repair, and long-lasting hydration for healthier-looking natural hair.
As I Am Long & Luxe is a specialised haircare range designed to support healthy hair growth, length retention, and overall strength for natural curls, coils, and textured hair. The collection focuses on helping users achieve longer, stronger, and more manageable hair through nourishing and moisture-rich formulations.
Long & Luxe by As I Am is a complete haircare system focused on length, strength, and moisture, helping users achieve healthier, longer, and beautifully maintained natural hair.
"As I Am" Dry & Itchy Scalp Care is a specialised haircare range designed to soothe, hydrate, and restore balance to dry, flaky, and irritated scalps. Formulated specifically for curly, coily, and textured hair types, the collection focuses on improving scalp health while maintaining strong, moisturised hair.
Infused with natural ingredients such as tea tree oil, peppermint, and olive oil, the range helps to calm itchiness, reduce dryness, and remove buildup that can affect scalp comfort. The formulas gently cleanse the scalp without stripping away essential moisture, helping to create a healthier environment for hair growth.
As I Am Born Curly is a gentle haircare range specially designed for babies and young children with curly, coily, and textured hair types. The collection focuses on providing extra-mild cleansing, soft conditioning, and deep moisture to support delicate hair and sensitive scalps.
The Born Curly line typically includes tear-free shampoos, gentle washes, conditioners, leave-in detanglers, and curl-defining products that make daily haircare easier for parents while keeping children’s hair soft and hydrated. The lightweight formulas help maintain moisture balance while supporting natural curl formation and shine.
As I Am Curl Color is a temporary curl-enhancing hair colour gel designed to add vibrant shades while defining and styling natural curls, coils, and waves. The formula allows users to experiment with bold, expressive colour without long-term commitment or damage to the hair.
This range is ideal for creative styling, special occasions, or everyday looks where temporary colour is desired. It typically washes out after one use, making it a fun and flexible option for changing your look without chemical dyes or bleaching.
As I Am Rosemary Collection is a targeted hair and scalp care range designed to support healthy hair growth, strengthen strands, and improve overall scalp wellness. Inspired by the natural benefits of rosemary, the collection focuses on nourishing the scalp to create the ideal environment for stronger, thicker, and healthier-looking hair.
The Rosemary Collection typically includes shampoos, oils, leave-in treatments, and scalp tonics that are suitable for all hair types, especially textured, curly, and coily hair. The lightweight formulas help refresh the scalp, ease dryness, and promote better manageability without weighing the hair down.
As I Am Bond Collection is a scientifically advanced haircare range designed to repair, strengthen, and protect damaged hair by targeting the internal structure of the hair fibre. The collection uses Bond Complex Technology to help reconnect and reinforce weakened hair bonds, improving overall strength, elasticity, and resilience.
The Bond Collection typically includes shampoo, conditioner, leave-in treatments, hair masks, oils, and strengthening sprays, all working together as a complete repair system. These products are designed for all hair types, especially damaged, chemically treated, or heat-styled hair.