ApHogee Curlific Texture Treatment. Wavy, Curly or Coily hair types are more susceptible to damage than straight hair, due to structure and styling resistance. Curlific Texture Treatment restores elasticity and life to damaged, textured hair. It helps to eliminate hair loss due to breaks and splits. Weekly use maintains your beautiful hair, regardless of your styling regimen. It is recommended as a must for color treated curls.