Introducing the new VO5 Thickening Powder. Launching as part of the new VO5 Natural Hold Range, for effortless style with lightweight hold!

• The VO5 Thickening Powder gives instant volume and texture to your hair.
• Designed to work up from the roots, the powder gives the appearance of thicker, fuller hair whilst providing a natural, lightweight hold.
• Worried about the powder showing up on your hair? Don’t be! The formula has been created to provide an invisible, natural matt finish.
Top tip: the powder can also be used once hair is styled to fix it in place for a long lasting natural looking hold. When you are ready for a change, just wash your hair and you can start again.
• Be sure to check out the rest of the VO5 Natural Hold Range for more ways to get a natural, lightweight hold.