Revlon Realistic vivid color high gloss vibrant and protein infused. Revlon Realistic Vivid colour has been formulated to open the hair follicle allowing the color to penetrate the hair follicle whilst ensuring the color is locked into the hair follicle while creating a seal around the hair follicle this does not allow the color to fade Colour locked Technology Seal (up to 25 washes allowing your color to last longer).