Ferm Moisture Retainer Creme is a light creamy formulation that maximizes moisture retention to permanent curl and wave hairstyles. Benefits Normalizes pH of hair. Decreases interfiber friction for increased ease of combing. Moisturizes permanently waved hair. Activates curl and wave patterns. Prevents hair from drying out. Adds softness and sheen. Revitalizes curls and waves. Enhances manageability of medium and coarse textured hair. Directions Apply as needed to activate curls and waves or moisturize natural hair.