The Feel It Formula Strengthening Oil infuses Peppermint, Rosemary, & Sage Oil to soothe and invigorate your scalp. It is a stimulating oil that hydrates your scalp, helps restore breakage, and promotes healthy hair growth.

How To Use:

Apply a small amount to wet or dry hair. Massage into scalp and work from roots to ends. Also, perfect for hot oil treatments and finishing natural styles.

The Strengthening Shampoo deeply cleanses the scalp and nourishes hair for intense moisture. Remove product buildup in the first step of your healthy hair regimen.

How To Use

Apply a generous amount to wet hair and gently work into a rich lather. Rinse hair thoroughly. Repeat as needed; follow with the African Pride Feel It Formula Strengthening Mask for best results.

The Feel It Formula Strengthening Balm is infused with Peppermint, Rosemary, & Sage Oil to stimulate your scalp and strengthen your edges and nape. Helps prevent hair breakage, even as you change your styles.

How To Use

Apply directly to edges and nape area and massage into hair and scalp. Leave In and style as usual. Use twice daily for best results.

The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary & Sage Oil and also rich in Proteins. It helps to deeply strengthen, hydrate your hair strands from root to tip, while preventing breakage Helps promote Hair Growth  & reduce breakage  

Promotes hair growth and helps to increase hair follicle thickness

Stimulates the roots and increases scalp circulation

Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine

How To Use:

After thoroughly washing your hair and scalp, with our Strengthening Shampoo, then apply a generous amount to wet hair, leave on for 5-10 minutes. Rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Follow with African Pride Feel It Therapy Strengthening Balm on your scalp, edges and hair, for full experience. Works perfect as a deep treatment.