Excellence Cool Creme Triple Care Color 4.11 Ultra Ash Brown is new routine, formulated to be used specifically after excellence cool creme. It reveals color radiance and keeps your beautiful cool color over time. Gentle pH pre color purple shampoo delicately cleanses the scalp and hair by gentle rinsing away excess residue. Smooths the hair and revels a radiant color. Anti-brassiness purple mask: Week after week it neutralizes the unwanted yellow and orange tones in your hair.