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Daily Care

Joico's core line of cleansers, conditioners and styling products offers a full spectrum of balancing hair products that focus on the science of healthy hair and address the needs of every hair type. These exclusive formulas retain vital moisture, promote inner strength and give brilliant shine.

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Blonde Life Brightening Conditioner
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Selected colormy imagePrice£21.6
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Blonde Life Brightening Conditioner
Blonde Life Brightening Conditioner is a ultra nourishing conditioner instantly detangles and renews for bright, beautiful blondes. Nutrient rich tamanu and monoi oils help restore strength, softness and shine.

Blonde Life Shampoo
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Selected colormy imagePrice£10.73
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Blonde Life Shampoo
Blonde Life Shampoo sulphate free gently cleanses for vivid, beautiful blondes. Nutrient rich tamanu and monoi oils help restore strength, softness and shine.

Blonde Life Hair Masque
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Selected colormy imagePrice£12.86
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Blonde Life Hair Masque
Blonde Life Hair Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient rich tamanu and monoi oils help restore strength and reduce breakage.
Blond Life Brightening Shampoo
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Selected colormy imagePrice£28.16
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Blond Life Brightening Shampoo
Blond Life Brightening Shampoo gently cleanses for bright, beautiful blondes nutrient-Rich tamanu and monoi oils help restore strength, softness and shine. Apply to wet hair. Lather. Rinse.
Flip Turn Volumizing Finishing Spray
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Selected colormy imagePrice£6.58
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Flip Turn Volumizing Finishing Spray
Its the Olympics of hair maneuvers. We are talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you will ever get your hands into , Spritz your locks upside-down, sideways, backward , however and wherever you need a hit of texture and volume. Our innovatively-designed nozzle super-charges hair with big-time body from any angle; the Level 10 holding power locks in volume and shine for a full 72 hours.

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