Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion.The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks.

Directions:

• It is recommended to wear protective gloves.
• Apply small amounts to clean, towel-dried hair using a brush.
• Distribute with a comb from roots to ends then leave it on for 15 minutes.
• Comb through once more then rinse thoroughly.
• Blow-dry to extend colour brilliance.

La Riche Directions Semi Permanent Conditioning Hair Colour comes in different intense shades. All our shades can be mixed too, meaning the possibilities are endless.

Directions:

• Shampoo the hair with a PH balanced Shampoo and towel dry.
• Apply Directions with the aid of a tint brush evenly.Leave for approximately 15 minutes.Rinse thoroughly and dry.
• These shades can be mixed too meaning the possibilities are endless.
• This tube will usually cover shoulder length hair.
• You don't need to mix Directions hair colour with peroxide.